The bridge between a product and the target audience for which it was made for is a tool called marketing. Formulating and implementing a strong marketing strategy can turn a really simple product like tape into a household name that people can’t do without.
To elaborate this statement further, here are a few reasons why marketing is so important when promoting a simple product like tape:
It Makes People Aware Of The Product
Keep in mind that a product like tape, as simple as it is and with the high demand that it has, isn’t the only available product in the market. There is competition out there and there are alternative products as well that your target customers can opt for that would perform a function similar to what the simple product is meant to do.
As such, it’s important to market the simple product in order to inform the target audience of the product’s features, its function, and the reason why they need to purchase and use it. This awareness that marketing brings to the target market makes them respond and purchase the product and most importantly enjoy the benefits that the product brings.
Marketing Creates Room For Relationships
Your target audience may be aware of your product and even make purchases for it but the likelihood of them forming a relationship with you as the developer of the product is minimal. Relationships are stronger than sales. You can sell platinum today and lose all the clients tomorrow to another vendor.
Marketing then creates space for you as a product owner to interact and form long term relationships with your target market. Your customers will be able to advise you on what to do to improve the product and give you valid feedback that will motivate you to keep producing more.
On your side as the product owner, you’ll be able to easily introduce and sell new as well as advanced versions of the product to your clients with minimal hustle and they’ll be quick to embrace it because of the connection you’ve already established with them via the marketing strategies you’ve implemented.
Marketing Creates Loyalty
A product as simple as tape has a huge impact in that it is a household product that’s practically used all over the world. Many people, then, will want to venture into and become manufacturers of the product just to make a sale and get a profit. Some in the process will create a substandard product and sell. This, however, will negatively affect the end-user of the product.
Marketing your product which is authentic and of high quality will help you build a good reputation to your target audience and this will, in turn, convert them into loyal customers who will stick with you to the end. As long as they know your product and how good it is for them, they will stay loyal to buying and using your products for life.
Marketing makes a good product, as simple as it is, known to the people who really need it. Speaking of a simple but good product, have you heard about EliteTape? You need to check out their tape product offerings today.