Marketing Advice For Musicians Using Social Media

Thanks to technology, indie musicians can easily get in front of a lot of eyes. So, if making music is something you have a passion for and you want to share it with the rest of the world, you need to establish an online presence. Plus, the possible opportunities that are waiting definitely makes it worth the effort, because who knows you can connect with online?

For everyone who wants to present themselves as professional musicians, the following advice is specifically for you. It’s going to cover the critical aspects of using social media to your advantage and gaining the exposure you want.

1. Get To Know Your Platforms

There are more than just one social media platform you can use, which means you shouldn’t limit yourself. In fact, there are 4 major platforms you have to utilize in order to compete in the music world. And if you are thinking about skipping one, don’t.

– Facebook:

While it’s nice to a personal profile, it’s not going to set you up as a professional musician. You need to get another account specifically for your music. Because when you think about the advantages, like the unlimited amount of fans you can have and monitoring what happens on the page while establishing your brand, an individual page can be very powerful if you use it right.

– Twitter:

Just because you have a Twitter account doesn’t mean you have to post something every five minutes. But create it nonetheless and share time between Facebook and Twitter, seeing as you can cross-post.

– YouTube:

You are definitely heading in the right direction with a YouTube channel. Keeping in mind that videos are more engaging than content, setting up a channel where people can you see you do your thing can be invaluable to your career. Everything from live shows to intimate private sessions, you can use it to win over fans on YouTube.

– Instagram:

Just like videos, the popularity of images is astounding. But you’ll see how effective they can be once you start using Instagram. As one of the biggest photo-sharing platforms in social media circles, use it to your advantage.

All of these above can help with social media growth and also SoundCloud Promotion and Spotify views.

2. Placing Links

If you want to frustrate viewers or readers, don’t add links to further information. This is one of the biggest mistakes musicians make. Why? Because if they like the video they are watching, how can they find more? The fact is that you want to make it as easy as possible for potential fans to find everything you share. That means adding links to posts and videos people can easily follow.

3. Get Interactive

While it’s just manners to leave a “like” or a reply on the comments you get, your interaction means much more. People like receiving recognition, and you can give them that satisfaction by responding to their comments. And the more people interact, the more it will count for your algorithm and reaching more people.

What if someone leaves a negative comment? You keep your cool and you reply politely as possible. Not only will it show that you are taking notice of what listeners are saying, but also that you are a nice person.

4. Pay Attention To Spelling And Grammar

Just because you are posting on social media doesn’t mean you can’t stick to basic grammar and spelling rules. So, when you see that red line underneath the misspelled word or phrase, sort it out before hitting the publish button. If you are going to present yourself as a professional who takes music seriously, start with basic grammar and spelling.

5. Keep Your Message Positive

You are putting yourself out there as a musician and artist, meaning you have to be able to take the criticism that comes with it. And remember, once something gets posted online, it’s incredibly difficult to remove all traces of it. So, keep your responses positive, even when you want to rant. And the same goes for everything else you post. Do your best to project a positive energy and it will get sent back to you.

When dealing with negative comments, you’ll have to be the bigger person and take the feedback as they give it. However, musicians should use feedback as constructive critique and enhance your skills. But when you see comments that are obviously meant to be mean, you are not going to fix the problem by giving them their own medicine. Instead, throw on that positive spin, because other people who read the comments will respect you more if you have a positive reaction. And they are not going to pay attention to comments that are blatantly made to get under your skin.