The year 2021 is set to be a very prosperous year. Having braced ourselves for the countless setbacks caused by the novel Coronavirus outbreak, we are ready to make big waves in this coming year. The 2021 business spirit is adaptive. It is driven, spirited, and does not take no for an answer. There is nothing but success to be had in the year 2021 for business. What are some growth drivers to make your business grow in 2021?
Research your target market
Getting to know your target market is more important than ever in the year 2021. Having the insider scoop on the volatility of your target market is really alike to having full insider ownership of your brand. There are countless ways to further your understanding of your target market. First of all, you are encouraged to develop a social media analytics program. This means running software that monitors your social media page to find out who exactly, by demographic, is liking your social media pages and commenting beneficially on your posts. You can also get to know your target market better by conducting market research studies. These are group sessions where you ask open-ended questions to a random pool of consumers to determine your target market’s current opinions and favorites.
Invest in advertising
There is a reason why advertising is not free—because it’s valuable. Advertising is an absolute must growth driver for helping your business to grow in 2021. You should invest in switching your business’ social media pages from personal to business if you have not already. This will allow you to utilize Facebook advertising programs and Instagram advertising platforms, too. You should also make sure that your advertising addresses your developed target market specifically. Advertising can be in the form of billboards, television ads, radio ads, newspaper advertisements, or more likely than not, social media posts.
The most important form of advertising that you can do is social media advertising. It is estimated that now more than half of the entire world uses social media. The internet has more than 346 million new users within the past year. There are 5.15 billion users are accessing the internet through their mobile phones. It is estimated that seven out of ten Americans use social media to connect with one another. This is truly the way that advertising is best done, is on social media. The platform allows for optimal exposure to a broad audience without the need for excessive advertising costs.
The team that plays together stays together. It is just as important for you to develop your team as it is to invest in advertising or to develop your target market. Team dynamics help each individual member to feel comfortable expressing new ideas and opinions. Each member of your sales or office team brings something unique and valuable to the table. It is important that everyone feel comfortable being his or herself within the work environment, as this is how creativity flows best. There are many ways to help build a team mentality. You can coordinate meetings to take place at a local restaurant or cafe. Meetings can be held over brunch or early dinner. You can also plan outings for the sales or office team to do recreational activities, such as to a local theme park.
Should you want to stick to in-office team building activities, due to budget or otherwise, there are always team-building games that can help bring the team together. You can play board games like Scrabble or Yahtzee. The team can also hold games of charades. The general goal here is to get into the game in a way that each person’s personality can show and this is where bonding among teammates can occur to strengthen the entire group. Laughing and problem-solving together can build friendships, which can in turn lend to an overall more positive work environment.
There are many growth drivers to encourage your business’s growth in the up and coming year 2021. Research your target market and make sure you understand who your business efforts are truly targeted toward. You also should invest in advertising to show love to your customers and keep them coming back for more. Build your team with fun games and outings to help business thrive!