Leading Business Transformation – Featured Founder Mitul Ruparelia
Mitul Ruparelia is a British Indian born and raised in Wembley (London, UK). He has overcome many personal and professional challenges, from a genetic disability, to poverty, to racial abuse and bullying. With his passion for technology coupled with his desire to help others, Mitul graduated with a First Class in BSc in Computer Information Systems and embarked on his journey to help organisations better serve their customers.
Mitul’s passion to excel and customer focus have been built into the core values and mission of Citius Partners. They provide a hands-on transformation and revenue growth partner for B2B technology companies. Founded in 2021, the company focuses on transforming the go-to-market strategy and execution for businesses that are underperforming, in distress or seeking exponential growth. Each engagement is personally undertaken by their founder and principal, Mitul.
As we both recover from the economic and market effects of the pandemic and potentially head toward a recession, we’ll see different effects across countries, companies, and business sectors. Companies like Citius Partners, utilising the skills of people like Mitul Ruparelia, will become vital to aid recovery and lessen the impact of a recession.
Key Career Highlights
Mitul Ruparelia has 20+ years of experience in delivering world-class scale and field execution strategies. Prior to working with Citius, he helped global businesses generate up to $200M in annual recurring revenue and realise valuations of $1Bn+. Mitul also has a tremendous knowledge of sales systems, having built and led global GTM teams of 70+ people in Sales (inc. Inside Sales), Channel, Pre-Sales, SDRs, Marketing, Customer Success, and Professional Services.
During that time, he had key successes.
Mobile phone technological advance
Beginning of 2009, Mitul designed and sold a solution that enables mobile operators across the globe to seamlessly exchange SMS, while taking care of billing, settlement, and routing. Aside from enabling 8 billion people to communicate, the technology was patented and today generates $150+ million in annual recurring revenue.
Transformation of Mobile Handset business
Later in 2014, Mitul played an instrumental role in transforming a loss-making mobile handset business into a profitable, and growing B2B enterprise cyber security business, achieving $2.7 billion in market capital.
Passenger Processing in the Pandemic
At the height of the pandemic, Mitul helped bring seamless/contactless passenger processing (using biometrics) to airports, airlines and border control agencies across Europe, the Middle East, Africa, and India to help resume air travel. He was featured on CNBC and quoted in The Times for his work.
How Citius Partners helps their clients
Using that experience, through Citius Partners, Mitul seeks to help companies by engaging in an interim, fractional, or advisory basis, building their client’s revenue growth through world-class scale and field execution strategies. Their services are built around the ACT framework (Assess, Create and Transform), which is a proven process for accelerating growth.
They also partner with growth, private equity, and venture capital funds to help their B2B technology portfolio businesses improve their leadership, strategy and execution, and address revenue challenges across their portfolio.
Giving back to the community
Citius Partners strongly believes in the idea of doing well by doing good, and the business has engaged in several pro-bono assignments ranging from using tech to teach kids how to code, making education accessible, and improving healthcare and communities in rural parts of India. Who knows, through actions like these, they may discover the next Mitul Ruparelia.
