Joseph Tartaglione, Founder & CEO OutBoost Media talks to The Startup Magazine
OutBoost Media brings the latest technology, trends and resources to small businesses, giving them an edge over their competitors. We specialize in branding, logo design, web design, local search, direct mail, email marketing, PPC management and social media marketing.
The importance of a well rounded marketing strategy is often overlooked by small business owners and managers. Outboost Media is able to relieve the burden of development and implementation of marketing campaigns so the business owners and management can focus on day-to-day operations, overall strategic management and growth of the company.
OutBoost Media understands how complicated all this marketing and techno-talk can be, so we have sifted through all the available technology and can help small businesses determine the right approach unique to their business model and environment.
What is your business background, and what got you interested in startups?
Joseph Tartaglione, Founder & CEO grew up in an entrepreneurial family. Many members of his family each owned their own business. Over the years, working with all of them and hearing stories he noticed a pattern forming. Most small business owners do not have time aside from the daily operations of their business to properly marketing their company. Marketing companies available typically required large budgets and retainers. OutBoost Media aims to offer cost effective marketing solutions which provide a high return on investment and lower initial capital investment required from the existing firms.
Joseph started his own company at the ripe age of 18 while attending college. The company was an e-commerce website focusing on classic movies and television shows on DVD. 8 years later, when boredom began to set in, Joseph looked for a new means to share his knowledge and experience. Using his skills he honed from a Finance and Marketing double major and running his online business, he began consulting small businesses in web design and online presence.
How long has the your startup been in the making, and who is the team behind the business?
The startup has been in the making for about 3 years. It began as a side project while Joseph sold his previous business and prepared for his new venture. Throughout 2013, additional products and services were introduced to compliment the marketing assortment. Due to increased demand, OutBoost Media began offering startup consulting services aimed at launching small businesses quickly and efficiently.
What has been your biggest challenge so far as a startup owner?
Our biggest challenges have been convincing business owners to get out of their own way. Small business owners have to be very strong minded to go the route of entrepreneur instead of a typical career. However, this strength can also be their own weakness. We offer our services as an extension of business owner. We aim to completely understand the business model, and direction the company would like to head in before we begin our work.
In the coming year, what would you like to achieve with your business?
We are working on growing sales of our most popular two products, Express Business Listings and our Essential Package. Express Business Listings offer startups and seasoned businesses an opportunity to ensure their business can be found online and off by prospective customers looking for their products or services. We further expand on this with the Essential Package by bundling this service with web design tailored for small business.
If you could give one piece of advice to someone thinking about starting a business, what would it be?
Remember your passion and motivation for starting your business, then create habits around this motivation. When times get tough and you doubt yourself, strong habits will keep you on track toward your goals.
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