Business conferences provide a great opportunity for firms to network and to promote their goods and services. However, there’s a definite knack to getting these events right.
For example, if you’re to avoid wasting precious time and money, it’s important that you attract enough interest in your stand. To help you achieve precisely this, take a look at the following tips.
Looking good
It doesn’t take a genius to work out that attractive, eye-catching stands are more likely to woo visitors than dull, unappealing versions. For the best results, it’s important to choose the right display boards and stands, and to fill them with quality material. Luckily, it’s now easy to source all the display equipment you need. Firms such asDisplay Developments offer a host of racks, stands and holders.
When you’re creating posters and other literature, make sure the text stands out and is easy to read. You want people to be able to get the gist of what your firm is about immediately.
You can also get creative with lighting, screens and sounds in a bid to boost interest in your stand.
A test run
Especially if your stand has a number of different design elements, it’s a good idea to do a test run first. You might not have much time to set up on the day itself, so it helps if you have practised putting the equipment together beforehand.
By going through this process at least once before the conference, you can ensure your technique is slick and therefore avoid any potentially embarrassing hiccups on the big day.
Communicate with the organiser
Each conference venue is different, so it’s important that you don’t make any assumptions when it comes to facilities and layout. By communicating with the event organiser regarding your needs and preferences, you can help ensure you have a suitable spot with the relevant power points and other provisions.
Spread the word
Even if you create the perfect stand, you might struggle to get the attention you’re looking for if you fail to spread the word about your attendance prior to the event. You can inform people that you’ll be at a particular conference in a number of different ways. For example, you can upload banners on your website and send out emails.
The right people for the job
It’s also really important that you choose the right people to attend the conference on behalf of your business. The individuals you pick should at the very least be well informed and friendly. Remember, these people will act as ambassadors for your company, so they must act the part.
Freebies
We all love a freebie, and one great way to boost interest in your stand is to offer giveaways. Of course, you won’t want to spend a fortune on these items, but investing a little money in promotional items such as pens, mouse mats or notepads can really help your cause.
As well as encouraging people to visit your stand, these objects can serve as effective marketing aids by boosting brand awareness.
