The forgotten element of search marketing

Search marketing, content marketing and SEO can seem like a minefield to someone who doesn’t really know their way around the digital marketing arena. They can seem like utterly confusing topics that you’d much rather prefer to brush under the carpet than begin to wrap your head around but they are actually instrumental in the success of any business marketing strategy.

Tactical moves

If you want to climb the search engine results pages, generate more leads and get your goods seen by the right eyes, you need to pump some TLC into your search marketing efforts. From optimising your site website for mobile use and understanding how to manipulate your on-page SEO through to creating compelling content that will increase your shareability tenfold, strong search marketing tactics are the key to digital marketing success.

You can of course reach out to a professional search marketing agency to further guide you on your quest to conquering the SERPs but in the meantime, here is a valuable piece of advice for you:

Don’t forget about building those relationships

Okay so now you understand that it’s crucial to be creating and publishing valuable content but how exactly do you know your engaging from your disengaging? By building up a relationship with your audience, that’s how. You can’t give your target audience what they want without knowing what gaps they need filling first and foremost. Pay attention to what you audience is saying and be thorough in your market research in order to keep your content relevant and consumable. Encourage feedback from customers and run surveys in order to garner the information you need to maintain what’s good and improve what’s not.

As well as nurturing strong relationships with your audience, it’s also vital to continually develop connections with other experts in your industry. In its most basic form, this is good old fashioned networking but it always has and always will prove to be an effective way of spreading your reach, making connections and helping your business climb the ranks. Contrary to popular belief, who you know and what you know are equally strong contenders in the world of business marketing, even digital marketing.

Quality communication

When communicating, be it with a likeminded professional, a competitor, a customer or a potential client, always stick to the mantra over quality over quantity. It’s better to dedicate time and energy to one dialogue in order to maximise on any potential there than it is to send out a hundred emails and gain nothing more than a couple of tenuous links. Experts are spotting a trend towards personalisation in successful outreach so make sure you’re adding that personal touch to every exchange.