Entrepreneur Journey: Building an eMarket for Used Luxury Watches
Watchr was founded in June 2016 by Claudio de Giovanni, a 27 years old entrepreneur. He designed and developed a unique digital platform to connect seller and buyer of pre-owned luxury watches.
He got the idea to develop Watchr when one day he wanted to buy a second-hand luxury watch and encountered difficulties to do it. It is at this stage that he identified a problem in the luxury goods market that needed a solution. Indeed he was afraid to get ripped off, not to find the best value for money. And then he thought that it would be great if people could use some help and expertise to find the best watch for them and at the best price. He recognized the key factor limiting buyer-seller connection, the trust, and implemented a step in the sales process that eliminated that barrier. This is at this stage that he imagined Watchr’s service.
That is why the goal of this start-up is to make the process of buying and selling top-quality pre-owned luxury watches a simple, reliable exchange supported by their proven track record of expertise and credibility in the peer-to-peer used watch market.
First, what is the concept of Watchr ? If you are selling, the company is offering inspections and certification of the seller watch. In fact, a certified inspector will attend at the time and place of your choosing to inspect your timepiece and all of its details to verify the authenticity and the condition of your watch. After certification, the company sends a professional photographer to the seller house to take picture of the item. Then Watchr places the item on his market website and initiates a marketing campaign to sell it.
When a buyer is found, the item is collected by the company from the seller. Before shipping the item to the buyer, the watch is again verified and certified by a professional. When the buyer receives the item, he or she has 14 days to return the watch to the seller and received back their money without any fee. Consequently, if you’re buying, you know you’re getting a watch that’s been inspected and certified. For customers looking to buy a quality pre-owned timepiece, Watchr offers support at every stage, with always-available support and advice. This service is innovative and makes the experience of finding and buying your dream timepiece pleasant and easy with the support of Watchr’s innovative and forward-thinking buyer support.
With this entire method, Claudio made sure that there was a smooth user experience for sellers and buyers. Their USP is the convenience. From ascertaining a fair price for your watch to promoting it to potential buyers to the end negotiations, selling a good quality pre-owned timepiece is not always easy. Watchr is your personal concierge service that takes care of the transaction from the beginning to the end.
Inspection, valuation, advertising, and the final sale – Watchr will take care of it all.
To summarize Watchr’s experience, Claudio’s process and message follow a common problem-solving theme for startups:
– He identified a problem in the luxury goods market that needed a solution
– He solved it by recognizing the factor limiting buyer-seller connection, trust, and implemented a step in the sales process that eliminated that barrier.
– He made sure there was a smooth user experience.
– He implemented a physical inspection process and effective pricing strategy.
– He successfully acquired startup capital to support his launch.
Interested in learning more about Claudio’s story in the luxury watches market? Don’t hesitate to look at 
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