The Most Effective Law Firm Marketing Strategies for 2020 and Beyond

To increase clientele, law firm marketing should be memorable, credible, and most of all, visible. Check out the best techniques here.

If you own a law firm, you know marketing is one of the most important tasks you have to do in your business. Without an effective marketing campaign, there would be no clients and your business would fail.

Although marketing is important, it can also be confusing and overwhelming. There are new marketing trends all the time and it can be difficult to know what type of marketing strategy and tactic to use.

Fortunately, law firm marketing doesn’t have to be so difficult. By implementing a few strategies and staying updated, you can create an effective marketing plan that will bring you new clients and ensure your law firm is a success.

If your firm needs a marketing plan but you are not sure what to do, here are several marketing strategies to get you started.

A High-Performance Website

As a law firm, having a high-performing website is essential. A well-designed website gives your company credibility, builds an online presence, helps build a relationship with your audience, and establishes you as an authority in your field. Having a website is an essential part of your overall marketing strategy.

Google Ads

Using Google ads for law firms is an ideal way to expand your reach and get your law firm in front of many potential clients. Google ads are affordable, measurable, offer precise targeting and remarketing, and best of all, are highly effective.

Case Studies

A case study is similar to a long testimonial, it shows how a service or product helped a client or customer. Case studies are effective for the marketing of legal services because they can clearly show how your law firm solved a problem for one of your former clients. Creating a case study is one of the best ways to attract clients.

Content Marketing

One of the best methods of marketing for attorneys and law firms is content marketing, such as writing blog posts, creating helpful videos, or even posting on social media. Content marketing helps you build credibility and authority, allows your audience to know, like, and trust you, shows your knowledge and expertise, and increases your brand’s visibility.

Google Maps Marketing

An effective strategy for law firm advertisement is to add your business to Google My Business and take advantage of Google maps marketing.

Local search makes up 46 percent of all Google searches, which means your law firm will show in the search results for all local Google maps searches and general Google searches after you add your firm to Google My Business. Using Google maps marketing is a great way to draw in local clients.

These Are the Best Law Firm Marketing Strategies

Law firm marketing can be as simple as having a high-performing website that captures leads and helps potential clients to know, like, and trust you and your firm.

You can use Google ads, Google map marketing, and SEO to bring potential clients to your website and raise awareness around your brand. Using social media and content marketing the right way can expand your reach, and your case studies and testimonials will showcase your expertise and talent.

Whatever strategy you choose, you are sure to attract more clients with your new marketing plan. Don’t forget to bookmark our site and never miss a post.