Coding and marking refers to the process of printing information in the form of data, or any type of information for that matter on two different surfaces of products. The coding and marking information that will be printed onto a product varies depending on the type of product that it is. For example, the coding and marking information that would be etched onto the side or top of a tin of paint would be different to the coding and marking information that would be printed onto the side of a packet of bananas. The former provides the details on the paint. The latter provides information such as a barcode or a best before date!
So, coding and marking refers to the practice of printing information that can be read by either a human or a machine (such as a shop scanner for example). However, codes and marks themselves are different as well! A ‘code,’ in its traditional definition, is a string of characters that can be read by a human, that has a direct relation to the company that manufactured the product. That direct correlation does not necessarily to be the name of the company, but could merely represent a code by which they work that can be read by humans.
Marketing Uses
A mark on the other hand could refer to symbol, a line, or even a graphic such as the logo of your company. This is the particular point at which a coding and marking company can become very useful. The process of printing marks can require some advanced equipment, such as specialised printers that are able to continually reprint at great speed and under great pressure, and that must be able to produce an exact replication of the logo or marking that it has printed previously. If this logo or marking was not replicated exactly and accurately, then it would defeat the entire purpose of the marking in the first place.
Considering the aforementioned information, you have probably guessed that there are a large number of specific benefits to hiring industrial coding and marking companies for your business. Take a look at a few of these below!
You will save your business money
As is the nature of the specialised equipment that is required for high quality coding and marking, the equipment can be very costly and as money that your business does not need to spend if it does not specialise in this area. This money would be better spent going other areas of your business!
Outsourcing coding and marking will be more space efficient for your business
Since large printers and high quality printers are required for high quality coding and marking, a large amount of space is also required to keep them! If you hire and industrial coding and marking company for your business, you will be able to use this space for a use within your business that is more valuable.
You will be able to focus your efforts on areas that you know
Most importantly, you will be able to focus on areas of your business that you will be able to have a direct effect on!
