ASOS Fashion | A Social Media Case Study
ASOS stands for ‘As Seen on Screen’ and is intended to be a place where consumers can go to find fashion pieces that resemble what their favourite celebrities are wearing. Immediately it becomes ever relevant and so all the really have to do is cast their net and draw in their customers; Something that they’ve done so well that celebrities now look to ASOS for styles that are on trend. Of course there are many companies that do a great job on their social campaigns but I can think of few that target so many to such good effect. Here’s how ASOS Fashion utilise social media to reach their consumer base.
Asos Growing On Social Media[/caption]
When thinking about your online visibility the social aspect is very much a determining factor in how successful you ultimately become. We know this is true because web search companies like Google are beginning to take notice and consider social interaction when they provide results to a customer. For them it’s about providing the best user experience and so companies that are seen to be interacting with customers are held in high regard. Something that alone can have quite a profound effect on your business.
This article was written By Akin Fagbohun who is a researcher and content writer on behalf of ASOS, retailer of men’s and women’s clothing, boots and more.
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