Social media has changed the way people interact and continues to do so everyday. Social media is reshaping the way companies communicate with their audience too!
1.5 Billion pieces of content are generated every hour online. This content can be shared around the globe with in minutes, with the power of social media. For businesses, startups and entrepreneurs this represents an array of new opportunities.
The vast amount of data shared and generated across the many social media platforms, also poses some challenge for business. The first is how to monitor the data generated in a rapid pace. The second is how to analyse the incredible volume of data on social media.
PA Consulting Group has developed tools and methodologies to analyses social media data and uses the information gained as insight intelligence for businesses. This analysis helps businesses to respond to both opportunities and challenges that come through. PA Consulting Group advise businesses on how their customers are responding to their business and products, how their brand identity is growing and what their competitors are planning.
PA Consulting Group can also highlight threats to businesses when looking at social media. This can present to a company’s bottom line as more than $1 trillion of intellectual property is lost as a result of corporate espionage committed online. The video below “Prediction is better than cure” is by PA Consulting Group. The video demonstrates how skeptical board members need to understand how to use social media platforms such as Facebook, Twitter and Linkedin properly. As seemingly innocuous use of social media can lead to financial or reputational damage.
This post has been sponsored by PA Consulting Group, but all thoughts are our own.
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