Summer is a busy time for you if you own a lawn care and landscaping business; you likely have your hands full with scheduling employees, taking appointments, and maintaining equipment in anticipation of steady profits. Is your landscaping business marketing optimized for growth this season? We know that those lawns are growing, how about your leads?
What are you doing to market yourself and make yourself available not only to existing customers, but new ones as well? If your lawn care leads are a little “dry”, consider these simple tips for increasing your business and watching your profits soar up to that beautiful blue sky:
- Consider a website
Everyone who is anyone in business these days has a website. You may think you don’t need one, but the opportunity to reach more people than ever before is at your fingertips, provided you take the time and effort to set up a website. It’s a basic for your landscaping business marketing.
People who search for lawn care services will inevitably go online at some point, and if you are optimizing your visibility with strategic keywords on your site, you’ll pop up in top positions on those search engine pages—–voila! You’ve got potential clients staring right at you. Invest some time and money in the creation of a website, and watch those calls come in.
- Advertise seasonal services
Spring is an excellent time to offer bundles on yard cleanup from winter, while summer is an excellent time to promote lawn pruning, weed control, and irrigation services. Fall, of course, is ideal for cleanup and winter readiness preparations. People are searching for those seasonal services right now—why not meet them head on with some seasonal specials that will blow your competition out of the water? While you’re at it, show them how affordable your services are, and create loyal clients one by one.
- Consider a blog
Some DIY-ers want to attempt weed control on their own, and that’s fine. Starting a blog with valuable content with regard to weed control will have them looking at…..your site! Establishing yourself as a trusted expert and available professional will cause you to come to mind when their jobs get too big to handle. People look for connections, stories, and real people when deciding who to do business with. Your blog not only attests to your professional expertise, but it also gives you a name, a face, and a personality to go with your services. It’s a winning combination for your landscaping business marketing.
- Reach out to local businesses
If your business has been catering to residential property owners thus far, how about taking it to the next level and offering your lawn care and landscaping to businesses and corporations? There’s no harm in asking, right? Offer a free service in exchange for some advertising, and you just created more opportunity for yourself.
- Make use of social media
There are very few people these days who do NOT use social media as a part of their daily life; being present on Instagram, Twitter, and Facebook will give a much wider audience a small snapshot of your offerings. How about a picture of a beautiful landscape that you’ve created for a client, or a picture of your crew hard at work while you tell a personal story to stir interest? These snippets of advertising speak volumes to potential clients, and the payoff per click will astound you if you spend a small amount of time setting up and maintaining these advertising channels.
- Asking for referrals with professional business cards
Wrapping up a job for a satisfied client is one thing; asking for your name to be distributed to family and friends is a natural extension of gratitude that your clients are willing to show you. Pass off your business card upon completion of a job well done, and satisfied clients will be only too happy to call on you again when the lawn gets shaggy, or if they hear that family members and friends are in the market for a reputable and professional landscaper. Don’t be shy; if you are proud of your work, ask for more, and you’ll be pleasantly surprised at what comes your way.
Everywhere you look, opportunities exist to create more business and promote your services to others. Get creative with your landscaping business marketing, be bold in asking for more business, and create the kind of quality work that creates loyal customers who keep coming back for more. Here’s to your continued business success!
