Digital marketing is steadily overtaking more traditional advertising methods as a great way to reach new customers. Lead generation has never been so easy as it is when you harness the power of the internet. Social media accounts have more reach than word of mouth ever did, and one post could be seen a thousand times. Interested? You should be. Here are 7 ways you can get your law firm marketing for free in the digital landscape.
The 7 Best Ways To Up Your Online Marketing Game
So if you want to catch up with advertising to the younger generations, here is how you do it…
1 – Social Media Marketing
Step 1 is to set up all the free accounts that you can on social media. Once set up, you need to pop in and make a post with each of them, at least once a day. You can learn how often you ought to post to stay relevant on each site here, but once a day is a minimum for most.
2 – The Website
A lot of businesses can operate with only the social media accounts in place. However, if you want to be taken seriously as a law firm you need a website, and it, in turn, needs to be working in your favour. This means an attractive colour scheme, professional photos, and at least one video with yourself in it, to introduce your values.
3 – Website Take 2
There are two things you now need to do to that website to ensure you are attracting business. There are several things that will help your site climb through the rankings, but here are our two favourites. One – localise your site for searches (SEO) by putting a contact us page with your address on it, and by mentioning place names in your area you would like to get business in. Two – release a weekly blog filled with keywords relevant to your products or services.
4 – Google My Business
SEO is an important element of law firm marketing. Another great way to up your SEO game is to put your business on the (Google) map. People in your area will see your business every time they open the app, and Gen Z rely on Google Maps on a daily basis.
5 – Backlink Like Crazy
Now that you have an online empire you need to connect it all together. When you post to your blog, link that blog into your social media accounts. Have Calls to Actions (CTAs) at the end of every blog post or social media post, all driving traffic to your website. Online traffic is exactly the same as foot traffic on the high street except there are no buildings involved.
6 – Hire a Writer
You might be as literate as they come. You might even read Shakespeare before bed each night. Maybe you work for a law firm during the day and write high fantasy books at night? It doesn’t matter. Online content is as different as it gets. Hire a writer and nobody will land on your page and laugh.
It might not technically be free, but if it takes you ten hours to word that webpage and a writer does it in one, you will save a small fortune. Something to think about.
7 – Hiring in Marketing Teams
Although not technically a free way to kick start your law firm’s digital marketing program, hiring a professional firm to do the job for you frees up your time. You have to juggle how much it costs you for an hour spent setting up social media accounts and maintaining them once a day, against how much you could make in that hour if you outsourced the law firm marketing. Nine times out of ten, it saves you money to outsource. Contact our trusted attorney digital marketing agency for more information, today.