5 ways to make your business stand out at a trade event

Free Standing Display Units (FSDUs) are cardboard display stands, a very familiar sight in high-street retailers and trade events. FSDUs act as a promotional tool to be viewed by the bulk of passers by and guarantee that they will draw the interest of prospective customers.

In terms of ROI, FSDUs are a cost effective method of in-store promotions. They are usually made from cardboard so aren’t expensive to produce or replace and they can be made in any size so as to hold a high number of products.

Despite the success of these display units you still only have a very short window to make an impression and encourage the impulse buy. So how can you ensure that your FSDU is attracting the most attention?

1 DESIGN

FSDU designs and techniques are constantly evolving and everyone wants something different. Trends at the moment showcase bold colours and large brand names to give maximum impact.

2 POSITIONING

Place the FSDUs shelving on a tilt, angling the product at the consumer at eye-level will also ensure higher visibility. Make sure they are visible, and not hidden behind any clutter or other furniture.

3 MESSAGE

The display unit must deliver an appropriate message quickly and succinctly – so make your headline bold, simple and benefits-led.

4 LONGEVITY

Keep FSDUs looking better for longer by adding plastic skirting to the base of the units to protect them from wear and tear and daily cleaning.

5 MERCHANDISING

The easier brands make it for retailers, the quicker the products will be on display. By employing an installation team to deliver, install and merchandise the unit, the speedier it will be out on the trade show floor.