10 Reputation Management Tips for Businesses
Managing and ensuring a good reputation online, as well as offline, is so important in this day and age. We’re all only a quick Google away, so how do you ensure your rep is gold – we offer some tips from reputationcommunications.com
Counteracting Negative Posts
Did you know that you can help reduce the impact of negative links by including more positive links on your website? Doing this will help improve your page rank on all search engines and help the overall reputation of your brand. In addition to this, Twitter and Facebook can be used as an SEO mechanism. Therefore, it is essential that you monitor and ensure your presence on these social media websites are positive.
Give Credit Where Credit Is Due
Including your name and site details in your header tab can help web crawlers endorse your credibility and thus increase your web page ranking on search engines.
Positive Endorsements on Social Media
Another way to help you build brand authority and increase your page rank is through positive endorsements and mentions on social media sites, such as Facebook, Twitter and Google+. Actively monitor all posts and respond quickly to help build a positive brand image.
Fresh, Relevant Posts
In order to maintain and improve your page rank, you must regularly post relevant and new information. The information should be easy to read, valuable and free from any grammatical or spelling errors. Finally, all information in your posts should be new information. If you use duplicate content or the same content on different sites, it can lower your page rank. One exception to this rule is syndication sites.
Actively Engage with Others on Forums
Forums and discussion boards are a great way to help build your brand presence online and boost your credibility. Interacting also help increase your brand’s trust.
Promoting Others
Did you know that you can improve your online presence by promoting others? Online companies are realizing the importance of joining forces to help themselves and others succeed. When it comes to content, you should spend 20 percent of your time actually creating content and the 80 remaining percent of the time on promoting the content. This is best done by sharing your information with other companies and ask for some quid pro quo in reference to sharing content.
Stay Relevant
One of the fastest growing types of information mechanisms online is videos. Videos allow your viewers to see your products in action, provide more information in a shorter amount of time and can easily be shared via social media websites.
Educate Don’t Sell
Rather than using pushy sales tactic, opt to educate your audience about the service or goods your company offers. Customers are more apt to interact and purchase from companies that are committed to providing them with the information they can use. Finally, educating your customers will keep them committed to your company and product.
Guest Posts
One of the best ways to increase your page rank and your audience is to publish guests posts on your blogs. When looking for a guest blogger, you need someone who has credibility. Additionally, offering guest posts will help you better interact with your audience.
Know How to Use SEO Best Practices
There is a lot of conflicting information regarding SEO online. This can make it difficult to find out exactly what you need to do. The best way to help web crawlers find your site and properly rank it is to keep your Meta tags, title and description of your website updated.