There are thousands of different ways to buy products online now. That opens up a world of opportunity for your business. You can ship your product through a number of different channels. This really opens up your market. However, this also means that your product can become a little anonymous. When a customer buys through Amazon, Etsy and eBay stores, they don’t always get the personal touch.
Even though you are supplying the product and shipping it, the customer “got it from Amazon”. That’s great because they feel comfortable with that structure. However, you lose out on branding opportunities. You miss out on building loyalty with that customer. Although they bought your product, there is little or no relationship built. You can change all that by taking control of the packaging and branding.
Thanks to cynicalview for the image.
Brand recognition and loyalty
In the internet age, you need to build a community of loyal online customers. Selling your wares through the big distributors helps you get in front of thousands of eyes. However, they are passive eyes. You need to turn them into your loyal customers. Use the delivery process to create a personal connection with each customer. Turn them into a repeat customer. Many business become obsessed with online promotion. Don’t forget about the real world.
You are still in control of the packaging, take advantage of that. Machinery such as core cutting machines will help you create a bespoke packaging design. You can create a personal design that customers will remember. Make an impact when your product arrives on their doorstep. Even if the cardboard delivery packaging is nothing special, personalise the product packaging. Make sure they remember you.
Cards and notes
At the very least, send a business card with your product. However, it’s better to go the extra mile and create something really personal. If you have the time, a handwritten thank you goes a long way. Make sure you include your website and social media links. You can even increase the chances of them visiting by including a competition. However, simply inviting them to be part of the community might be enough. Turning that customer into an online community member will really increase your growth.
Use the delivery process to create a brand identity. Something as simple as personalised stickers and tape will be effective. Stickers and tape are easy to come by online; simply add your logo and name. Use it to tape up the delivery packaging. Never miss an opportunity to get our name out there.
Create a loyal cycle
Follow these tips and you’ll be well on your way to creating a loyal cycle. Delivering the product is not the end of the process. You must continue the process by turning that one-time customer into a repeat customer. Provide a uniquely packaged item and they’ll soon be telling their friends about it. If you’ve reached out with a thank you note or business card, they’ll be online checking you out. You’ve created new customers and promotion. Simple as that.