Having the right type of business phone number is critically important to propelling your sales figures upward. With that being said, you don’t want to waste your money on phone service features that aren’t required to help you become successful. Here is how to get business phone numbers that can best serve your specific needs.
Toll-Free Phone Number
A toll-free number is ideal for a small business, as customers know they will never have to pay a penny to contact you. People are more likely to contact a business that they can call for free, and if they are able to reach you no matter when they call, you are building their trust. Forward the number to your cell phone to make sure that you don’t miss any important business calls.
Having a toll-free number helps to build your business credibility, no matter if your company is big or small. Another benefit is using it to track sales. For example, you can post the number on a billboard or other marketing ad and track the traffic that you are getting as a result of it.
Vanity Phone Number
A vanity phone number spells out a specific word, generally combining it with an (800) prefix, such as 1-800-CARWASH. Vanity phone numbers are an asset to any company because they are easy for customers to remember, helping you gain more business. Usually toll-free as well, vanity numbers are ideal advertising because they can remain in your customers’ minds as well as or even better than a jingle would. A vanity number that is well-chosen can really make your company stand out among the crowd and help build your company’s brand by communicating important pieces of information, such as your company’s name and what services you offer, along with how you can be contacted.
Keep in mind that if you are looking to obtain a vanity phone number, it is likely that all the possible 1-800 numbers are already taken. You may need to be open to trying any number using the (8XX) area code. Come up with several different ideas for your vanity number available in case the one you were thinking of is unavailable.
Local Business Phone Number
The main reason to get a local business phone number is to create a presence in the city in which you reside. Particularly if you are a bigger company with a large customer base, it can be beneficial to have a local number within the city where most of your customers live. Having a local number allows you to boost your presence in the community by advertising in local business listings and online search results as well as old-fashioned phone books. This can be particularly beneficial for search engine optimization, as Google likes to provide localized search results.
Another reason why a local business number is a good idea is that it helps to foster a sense of community with your customer base. By establishing a presence within your area, you develop a connection with the people who reside there who are potential customers. This allows you to network with people and put the name of your company on the map. Another great idea is to combine a local business number with a toll-free number, and have all calls forwarded to the same location.
When it is time to choose phone numbers for your company, it is important to review the different types you can choose from. Talking it over with your team and developing a marketing strategy for whatever number or numbers you get may be the most helpful course of action to improve business.