Considering that any business cannot thrive without the help of social media sites, everyone is investing in these websites to gain exposure for their business. So, if you’re wondering whether you should opt for social media websites or ditch the whole thing for another promotional plan, you’ll quickly find out that social media will fare better. The real question is which website you should go for. There are a plethora of options out there, but you will need to base your decision on a few key factors, like the popularity of the website and accessibility. This is why we’ve got the best popular social media websites compiled in this guide for you.
Facebook and Facebook Messenger
With 169.8 million users, many business owners who are trying to set up their business pages will choose Facebook. In the blog post Top 10 Social Media Sites for Business, it explains that Facebook ranks first, followed by Instagram and Facebook Messenger due to its huge user base; however, both Facebook and Facebook messenger use the same method of targeting an audience despite them being different apps. When you start your business page on Facebook, you will be able to target the audience by their age, gender, employment, purchasing patterns and behavior, interests, and relationships. This is very useful, as your ads will already be on their newsfeed when they’re scrolling. Facebook Messenger more or less works in the same way, with the perk of being able to follow up with your customers with messages.
The thing that makes Instagram special is the aesthetic way it displays pictures. Instagram avoids clutter when arranging newsfeeds, so if your business is mainly based on promoting products, then Instagram would l be the best option for you. Also, a lot of brands use Instagram to promote their products and utilize it to show charity endeavors and parties, which also leverages business to a great extent.
When thinking about social media, Yelp might not be the first thing that comes to mind, but it is still one of the most visited social media websites out there. Yelp is important for your business’s image. If you’re running a local restaurant, people will turn to Yelp to type in reviews. Usually, people tend to read food reviews before they actually try a service themselves, and Yelp is the best platform as it provides plenty of feedback. So if you want to promote your business via reviews, Yelp should suffice.
A lot of people might not consider YouTube as the go-to online service to promote their business, but in reality, becoming popular on YouTube doesn’t require much effort or a lot of money. The most viewed videos on YouTube are people who just turn on their cameras and start talking about what they know. That’s it. There are no props or a certain formula that you have to follow; you just have to make your content as attractive as possible by employing keywords, visuals, etc.
Using social media websites to promote your business is nothing out of the ordinary. Since people spend most of their free time online, and are currently spending most of their time at home, they’re more likely to stumble upon your business ads while surfing the internet. This will increase your visibility, so give your business the leverage it needs and enhance your presence with the easiest way possible at your disposal.