Instagram is one of the most effective forms of social media to reach audiences under 40. When you want to get in front of as many people as possible, you can buy Instagram followers to jumpstart your marketing campaign. Just having followers is not enough, though. You need to get them engaged, and keep them engaged.
Once you figure out the formula that works for you, then you will see real, consistent growth. Combine this with all of the following strategies, and you are sure to have a winning campaign that builds a solid base of fans.
1. Seek Out Followers and Follow Them
Just setting up your account is not enough to start attracting attention. Instagram’s algorithm boosts your brand in their rankings when you have more followers who are engaged. The best way to quickly build a robust following is to employ more than one strategy.
Buy Instagram followers to give your brand a quick boost, and seek out followers to gain a foundational base. Research your competition, find who follows them, and send those users a follow request or like and comment on their posts. You will attract attention and interest in this way, and start to build a following of people genuinely interested in your brand.
2. Engage With Likes and Comments
Liking and commenting on other users’ posts lets them know you are paying attention. Engagement on social media is highly reciprocal, so your reaching out can lead to a big payoff when they all start engaging on your posts as well. The higher level of engagement will get you ranking higher with Instagram’s algorithm, leading to even more engagement.
3. Interact With Users Who Comment on Your Posts
In addition to commenting on other users’ posts, make sure you respond to everyone who comments on your posts. Seeing that your brand is involved and interactive encourages others to engage with your content, and it keeps them coming back. People enjoy conversations more than monologues. Keep the conversation going by responding when followers reach out.
4. Create Exciting Content Driving Engagement
Make sure your content is interesting so that users at least pause when they see your posts in their feed. If your content is monotonous, irrelevant, or boring, users will scroll right past. Photo and video content will get more attention than text, but it is okay to lightly pepper your feed with inspirational sayings or informative statements.
Just make sure photos are clear, have good lighting, match your overall aesthetic, are relevant to your brand, and include an engaging description.
5. Post User-Generated Content
Appreciating user content can vastly expand your market. Getting permission and posting content from other users extends viewership to that user’s followers, who may also be interested in your brand. Additionally, when users see that your brand appreciates and shares content, it increases the likelihood that they will tag your brand in their posts.
6. Post Videos
Videos can make your feed a little less monotonous, as long as they do not consume the entirety of your content. Adding a video once or twice a week keeps things interesting, and it allows you to convey more complicated information as well. Use videos to demonstrate a product or concept, answer questions, or just to give users an opportunity to get to know you, your employees, and your brand.
7. Contests and Giveaways
Contests and giveaways get followers enthusiastically involved. Some of the best contests are the ones that ask something fun of your audience as well. Ask them to create entertaining posts or videos and use a branded tag. Make sure you keep things fun for everyone by acknowledging everyone who enters.
8. Keep Posts Mostly About Your Products and Services
Random posts about things that have nothing to do with your brand or your products confuse your social media followers. You want every post to represent exactly what your company is all about, so keep your message cohesive throughout your feed. This does not mean that if you sell candles, every picture has to be of a candle. It just means that you should be able to connect every picture you post to your candles.
9. Post Every Day
If you only post sporadically, your content is less likely to show up in anyone’s feed. Users like being able to count on regular posts from their favorite accounts. It is not a good idea to overload anyone’s feed, so don’t go overboard, but once a day is a good rule of thumb.
10. Use Influencers
Influencers are social media celebrities that people recognize and trust. Micro-influencers have a high level of engagement from their audience, and their endorsement is almost as good as having a word-of-mouth recommendation. Make sure you get an influencer whose audience is similar to your target so that you are getting in front of as many interested accounts as possible.