Few things are as integral to the overall success of a company as the talent you attract and maintain. While it’s important to entice qualified individuals to your company’s roster, it’s just as important to ensure company loyalty and carve your establishment into a place employees enjoy working and wish to stay. Companies are going above and beyond to draw in top talent, and implementing strategies that make sure said talent is inclined to stay. Consider what steps your company should take to ensure your roster is filled with only the best of employees.
Money Talks
It’s not a new and revolutionary tip, but it’s important to note all the same. If you don’t pay your talent well, you are guaranteed to see them walking out the door—right into the waiting arms of your (more generous) competitors. If you pay better than your competition would, you are almost assured of keeping your talent. Don’t wait for annual reviews; if your employee exhibits stellar efforts, reward them with stellar wages immediately. Think of higher salaries as a lucrative investment in your company; nine times out of 10, the investment pays off.
Improve Your Company Brand
Individuals want to work in companies which are attractive from a bevy of viewpoints, both aesthetically and culture-wise. This means creating a workplace that your employees will enjoy coming to every day, and crafting a solid company brand they’ll be proud to represent. As far as company culture is concerned, treat employees with respect and consideration, and inspire camaraderie with social events and collaborative efforts.
Improving your company brand can have a massive impact on the talent you attract. Invest time and money into beefing up your social profiles, write fantastic content that can be published across multiple verticals, and take part in philanthropic efforts—Millennials and Generation Z individuals are the new and upcoming pool of employees you’ll want to attract, and they’re very interested in social consciousness.
A Mentor Mentality
Once you’ve hired a valuable employee, increase their value by providing a mentorship program. This means developing your talent through consistent and unending training efforts. Helping an individual improve their personal skill set will contribute to a sense of satisfaction and importance within your company; every employee wants to feel fundamental to the success of their place of employment. Fight feelings of stagnancy within your employees by consistently offering ways for them to improve their professional resume; this may be through extension classes offered by a local college or university, or it could be in-building seminars and training courses, all paid for by the company. Be sure to offer promotions to serve as a tangible marker of your employee’s improvements within the company, as upward movement will further increase their sense of self-satisfaction.
Relocation Incentives
Talent isn’t always living right next door, and to find the best in the business, it’s important for companies to extend their recruiting reach to nationwide and sometimes international venues. Once found, companies must make it easy for said individual to desire a move. To answer this need, “white glove” relocation experiences are becoming the norm. In situations that call for a relocation, companies will take care of a moving truck and car transportation. Offering these transfer services is a viable way to attract far away talent that fill your every need. This may sound like a costly investment, but it might not be as expensive as you think; spend a few minutes online assessing moving company quotes , auto transport quotes, and flight costs from different states and distances—you’re likely to find that you can relocate someone from a substantial distance for under $10,000 all-in. That investment pales in comparison to never finding the right candidate.
If you feel that the competition is consistently stealing away your top talent recruits, ensure your company is making strategic efforts to become more attractive to prospective candidates. Once hired, retain these employees with training, fun company culture, and monetary incentives. This combined strategy will see your roster filled with bright and productive individuals, and no doubt improve your company’s bottom line and brand in one fell swoop.
