Perhaps even more so than for large businesses, start-ups need all the power they can get behind them to catapult them to success. Search engine optimisation is a very powerful tool if the strategy is implemented correctly – we’ll show you why.
What is SEO in a Nutshell?
SEO tells search engines what’s relevant site content and what’s not, optimising its results pages for the most relevant results and displaying them in a list. If you don’t use SEO at all, your site simply won’t be on this first page and you probably won’t get much site traffic at all.
The effective use of SEO helps your brand stand out from the crowd and rank above all the rest. Put simply, the aim of SEO is to get your website appearing the first search engine results page (SERP) – statistically when users of a search engine want results, they only check the first page.
This is because search engines like Google, Bing and Yahoo rank these top results as the most relevant, so those searching see these as the most reliable or most likely to contain the information, products or services they’re after.
Why Is Search Data Important?
Analysing search data and metrics is a valuable tool to identify what your target customer is looking for, so incorporating your findings into your SEO strategy using keywords and the most commonly used search terms gets your page higher up the rankings.
Your title tags and metadata on the SERP need to encourage site visitors, and boost click through rate. Your content’s job is to point your clients in the right direction, providing calls to action and directing them to buy your products and services.
The Importance of Content
You won’t do well online with a lack of decent content on your website. SEO has evolved over the years forming an algorithm that helps avoid bad SEO practice which means in practice, website content has to be relevant, up to date and free of gratuitous search term mentions on your site.
Google will penalise this – so get your content up to scratch with concise and well thought out content that works in keywords naturally to get your rankings up. It’s a fine art, but when it’s done right, it’s an important asset for your business’s online presence.
There is a lot to an SEO strategy, but it can make your business more profitable and get great and measurable return on investment.
