Marketing your small business can be a tricky task. In a world where every up-and-coming business is looking for more exposure, it can be difficult to stand out from the crowd and catch the attention of new customers. While it is definitely important to maintain an online presence and make your small business known through the internet, it can also be useful to advertise through print in your local area.
Here is how large format printing could help you to create the perfect adverts you need to promote your name around town. It can be an extremely effective tool for your marketing strategy.
What is a large format printer?
A large-format printer does the job of a regular A4 printer, but allows you to do so on a much bigger scale, including A2 or A3 sizes. If you are looking to print documents in these larger sizes, such as posters, then a large-format printer is the device you’ll need. This is a wise decision if you’re looking to make your print advertisement stand out.
How can they be used?
There are several ways print can be used to enhance your visibility and business credibility.
Flyers
Flyers are an important form of advertising for small businesses. It may be true that online adverts can help to reach a wider audience. While there are no limits to who can see your advert on the internet, it is also true that these adverts can be hidden or clicked away. This is much more difficult with a flyer. A large format printer can help you to produce a high-quality, eye-catching advertisement, which can then be distributed around the area of your business. Potential customers will be more likely to come in-store if they are given a flyer, as with so many adverts being available to them online yours could easily be missed.
Don’t forget that a good-quality A3 printed poster will create a buzz and help create a reputation for your business before the customer has even set foot in your store! You could even produce some matching A5 leaflets to hand out.
Brochures
A brochure is an important way to advertise for any company, and essential to a small business. When creating a following, it is important that every customer is aware of each product and service that you provide. A brochure is an efficient, inexpensive way to do this. However, avoid being forgettable and make your business stand out from the crowd by stepping away from predictable A4 brochures and upgrading to A3. The bigger the better!
A Xerox laser printer, such as the Versalink C7000n A3 model, will produce excellent quality A3 documents to take your business to the next level. The print speed of this model is also a benefit, as it can print off a great deal of brochures in a short amount of time.
Advertising Boards
In-store advertising is a technique that can be easily overlooked. A customer already in-store is a perfect opportunity to advertise and promote products or deals that you want to sell. Advertising boards are also a great way to do this. Advertising internally with large-format printed documents can boost exposure to your products and will also make your business more visually appealing. This will also help to keep advertising costs down in the long run as there are only the initial costs to print in this way. Internet advertising may cost money to maintain. A3 printers are a brilliant option for print marketing, as they can be used to create unique materials for promoting your company and are an excellent long-term investment.
For more information on large-format printers, or to discuss which options will best suit your small business, feel free to get in touch with an expert team, who will be more than happy to help.
