WeChat Wonders: How to Build and Maintain an Audience in China
With a population of over 1.4 billion, China constitutes a vast market. The rise of the Internet and the increased
Read More
B2B marketing
Why Your Marketing Campaign Must Be Built on Successful Communication
This article argues that successful B2B marketing must be based on professional, personal, and interactive communication that is implemented throughout
Read More
6 tips to bridge cultural differences in marketing communication
Your products and services are successful in your home country. There’s nothing stopping you to enter foreign markets. If it
Read More