Pimex: Catching marketing leads that could fall through the net

Lack of organization when it comes to following up potential clients and marketing leads can lose you sales fast. In fact, according to MarketingSherpa, “79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.”

But I get it. With emails and messages coming in from all directions it’s hard to keep up with everyone. Even great marketing and sales teams let some leads slip through the net.

Founded in Delaware, USA and now based in Medellin, Colombia, Pimex is a sales lead management platform that helps small and medium-sized companies organize and monetize their leads. Rather than being a competitor to other customer relationship management software, Pimex works as a compliment to CRM for small to medium enterprises.

The web-based app, available both in English and Spanish, does all the organizing and sorting, so the sales team can focus on selling.

It organizes your leads, shows you their current status in real time, provides a detailed analytics about your leads and responds automatically to fresh leads.

By automating responses to prospective customers, they can get real-time information at any hour of the day, great for those nocturnal browsers. It’s basically an around the clock sales team that makes sure customers get an immediate answer to their question. By giving customers quick, quality service, Pimex aims to prevent your company from lost sales leads.

For small to medium companies who wouldn’t usually have access to this kind of software due to it’s complexity and costs, Pimex is ideal. It’s user-friendly and – for now at least – it’s free!

Pimex organizes your contacts and any relevant information and lets you see who’s been contacted already making it hard for contacts to get lost and forgotten about. It also offers analytics tools that allow you to see how effectively your company is performing in both digital channels and sales strategies.

By integrating your clients onto the platform, you’ll be able to receive notifications from them at any place, any time and on any device securing more sales at a faster rate.
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. So, you better get nurturing and Pimex is a great place to start. After all, it’s free to download, so you can see for yourselves the impact it will have on your sales.