The photobooth is one of those rare phenomena; a traditional and classic marketing tool which can be used in a thoroughly modern way. We’re all familiar with photo booths as they exist in train stations, post offices, supermarkets, and shopping malls, but the corporate world is just now waking up to their potential as brand ambassadors.
They are becoming a common feature at trade and road shows, corporate networking events, and brand activations. With photo booth hire in Sydney, a business can maximise brand exposure and increase customer interaction. In fact, one of the best things about photo booths is how easy it is to connect to a wider audience; all you have to do is encourage customers to share their snaps online.
This guide to leveraging the marketing potential of branded photo booths will help you make the most out of this superb tool.
Keep Them Interested
For most businesses, marketing is all about winning the attention of consumers. This the primary focus and, often, too little time is spent working out how to retain this interest. If you can engage customers for a significant amount of time, the likelihood of them making a purchase from you increases dramatically. So, you should be using photo booths to dazzle people and to keep them entertained for as long as possible.
Make Them Want to Share
Photo booths are a wholly underrated form of marketing because they deliver on the one thing which everybody likes to do; take pictures. You can capitalise on this by giving customers the opportunity to take as many as they like. Just find a way to put your company logo on each snap. That way, when it’s shared, everybody knows where to look if they want to make some memories of their own.
Give Them an Instant Reward
In this world of instant gratification, the companies which can offer immediate satisfaction are the ones who make it big. Photo booths are a superb example of this because you’re offering people an engaging and fully formed product in the space of minutes. They can then double its value by sharing it on social media. This is in stark contrast to the world of special offers, and introductory deals, which offer delayed rewards.
Don’t Tell If You Can Show
Sometimes, it can be tricky to get the balance between customer engagement and satisfaction right. On the one hand, you know that the longer you keep them interested, the more likely they are to remember your brand in the future. However, you don’t want to risk boring customers either. They should always leave wanting more.
The great thing about photo booths is that they fulfil both of these needs. Customers can enjoy a full brand experience within minutes, walk away with a physical reward, and still want to come back and take more snaps.
Amplify Your Word of Mouth
While photo booths have long been popular with private functions and events, they are only just starting to realise their full potential at trade shows. This means that, if you do integrate one into your marketing objectives, it is going to stand out.
You can maximise its profile (and the status of your brand), by chatting directly with consumers. Have fun when telling them how it works and why it’s such a cool machine. Get them so excited about taking silly snaps that they can’t wait to hire one for their next big event.
How to Make Branded Photo Booths Work for You
The first decision that you need to make is whether you want to make a long-term marketing feature out of the photo booth. There are plenty of vendors on the market and most offer both rentals and outright purchases. If fact, if you plan to use a booth on more than a handful of occasions, it is cheaper to buy it outright. Transportation is easier than you might think and these ‘flat pack’ machines can be rebuilt in under an hour.
