A Closer Look at SEO and On and Off-Page Optimisation
On page search engine optimization, also known as SEO, is arguably one of the most significant techniques available to achieve both higher website rankings and running successful online marketing campaigns. A successful internet SEO campaign will have the website as the point of focus and, if it is not sufficiently optimized for both users and search engines, the chances of success are greatly reduced. This is the reason why understanding on page SEO is vital to website success. This article will provide information on how to implement effective search engine optimization techniques.
What Exactly Is Search Engine Optimization?
Search engine optimization, more commonly known as SEO, is a technological term encompasses all the techniques needed to improve a website’s ranking position on a search engine results page. The SEO techniques include configuration settings applicable to the website, known as on page SEO; as well as the methods available for SEO outside of the website, known as off page SEO.
What Exactly Is On Page SEO?
On page SEO is a method whereby each page of the website is optimized using SEO tactics. By optimizing each of the webpages on the website, you are increasing the chances of the website being ranked by a search engine spider. This type of search engine optimization involves both technical SEO (descriptions, titles and URLs) with the content of the page. The primary goal of on page SEO is to assist spiders or crawlers in understanding the meaning of the pages, the context relevance, and allowing search engines to rank according to these factors.
What Exactly Is Off Page SEO?
Off page SEO is a method that revolves greatly around link building. It is useful in providing search engines signals about the quality of the website; as well as its usefulness to other websites in the same or similar industry.
One of the biggest signals of quality is the backlinks that point to your site. These will help a site rank well. Most SEOs tend to go for quality backlinks in this day and age and these can be achieved through promotional efforts, guest posting and outreach or creating a network of sites via an expired domain finder.
Is On Page SEO More Significant Than Off Page SEO?
In order to achieve the maximum amount of website exposure in search engines, it is necessary for the website to meet both on page and off page SEO requirements. So, taking this into account, is on page SEO more important that off page SEO?
It is my personal belief that on page SEO can be more significant that off page SEO, particularly in the case of new websites. The reasons for this belief will be listed below.
- On Page SEO Speaks To The Spiders
As with all things, search engine optimization will not come naturally and there are numerous errors to be made. The best method to SEO is to begin with on page SEO techniques and get this right instead of attempting to convince the spiders you are useful with off page SEO.
While the search engines make the final decision regarding whether the website is ranked, they do not have a human language or emotion that one can pander to. A search engine is a form of software that understands a technical language revolving around algorithms; therefore, it is important that the SEO methods used speak the binary language to help the search engine understand the website. Ultimately, the more signals you provide, the greater the chance of ranking.
- On Page SEO Considers The User
It is important to please the search engines; however, the primary goal of every website is to gain traffic and keep users happy with the content. Off page SEO may bring traffic to the site; however, if the SEO is not implemented correctly the results may be reduced and unsuccessful.
- Websites Get The SEO Wrong
Despite the need for search engine optimization, it is common to find websites that are not optimized. This is not due to a lack of information on SEO, the internet is full of guidelines on techniques; instead, it is a lack of motivation on the part of the website owner and particularly when using off page SEO. On page SEO is not as difficult to implement and is beneficial in terms of traffic conversion and usability.