Amy Bull, Author at The Startup Magazine

Should Brands Always Be Reacting?

Since Bill Gates proclaimed that, “content is king” in his 1996 essay, brands and agencies alike having been clambering over

Recruitment agency The Sterling Choice have gone from strength to strength in a relatively short amount of time. It began

In order to win at the marketing game, the ‘value-centric’ nature of today’s society means that pitching a business is

Interbrand’s ‘The Best Global Brands’ report has been released for 2016, and it will come as no surprise that technological

With the connected world moving at the pace that it is and in an age where new technology is blurring

A reliance on data underpins the majority of global businesses today, and a data breach can bring an organisation to

Over the last few years, we have all been shocked and disturbed at the extent of the politician expense scandals.

Security expert Emma Philpott has said: “There’s a lot of great talk, but most SMEs do nothing about cyber security.

We live in a world where anyone from anywhere can potentially start a business (provided they have the right tools

It’s true, event season is in full swing and it’s probably true to say that your diary is looking rather