Start ups need a website to increase their exposure on the internet as well. This exposure is very important because it increases sales while continuing to spread the name of the brand beyond a limited geographical confinement. And whether the goal is to sell through a physical store or an online store, a website is always a good choice for this kind of promotion. However, this doesn’t end here as far as websites are concerned. The best options currently in use today are called website builders. The best web site builder is often easy to use, cost-effective, and an indispensable tool of promotion. Here are 6 reasons why startups need a website builder for their projects.
1 Website builders don’t require any coding knowledge
You can’t compare a Content Management System (CMS) to a website builder in terms of ease of use. This is good news for those who don’t have coding knowledge because themes and plugins can often be used as is. This is a little bit different from platforms such as WordPress which may require you to maximize the functionality of your theme and plugins through the source code.
2 Generally cost-effective even with regular updates
With website builders, you get free domains and hosting for the first year. Depending on your plan, there is always a fixed monthly fee that covers for upgrades and other developments. The advantage of this setup is that your website will receive automatic updates to reflect the latest technology in the web design industry without you actually putting the effort to code it.
3 Google-friendly
Since Google searches account for a big percentage of users who actively search for products or services, it is always wise to adhere to their recommended SEO techniques. Web site builders are generally designed to obey a set of SEO rules which involves automatically adapting to the screen size in which they are being displayed on. Also, each page can be optimized individually because web site builders offer the option of editing page description, Meta tags, as well as other SEO-related elements for excellent ranking.
4 You get good customer support
Most web site builders will come with good support which is often delivered through live chat, email, and forums. Wix is just among the many web site builders that are offering phone support to members who choose their pro plan. So basically customer support is good, and you will always get your questions answered and problems solved in time.
5 You get a business email as well
A business email makes you look professional and credible in front of your customers, suppliers and other business associates. Usually, a business email looks like yourname@nameofstartup.com. But since website builders currently don’t give the option of getting a business email, they still let you create one via special Google App integration. But keep in mind that this addition will make you pay more for your subscription plan.
6 Easy to use
Even when you don’t have some coding knowledge, the drag-and-drop mechanism of a website builder will get you started immediately. This is done through a browser interface which will automatically make the pages go live once you are done. This is different from CMS which use WYSIWYG instead of drag-and-drop elements.
So the bottom line is that the advantages of using a website builder are more than those of using a CMS platform especially if you don’t possess any coding knowledge. This is definitely a route that all startup owners would want to go as far as promoting their businesses online is concerned.
