SEO is one of the most effective online marketing strategies in helping businesses reach their target audience, which are converted to leads. Top search engines such as Goggle, Bing and Yahoo have created a global market for businesses to reach their target audience. SEO marketing is really important, but unfortunately many startup companies don’t have the detailed knowledge required. They assume that they know the best strategy for their SEO needs. The truth is that these companies fail to succeed due to the common mistakes which can be avoided. Let’s take a look at some SEO marketing mistakes startup companies are likely to make;
Ambiguous content
For massive organic traffic, start-up businesses erroneously develop content stuffed with keywords and backlinks for their websites. Most importantly, they fail to develop content that will meet their target audience’s needs or help them solve their problems. And it is often difficult to sort through the log files to even tell what is resonating with viewers.
When developing content for SEO, businesses should have their target market in mind. Even though you are developing the content with best keywords in mind, you should not forget the people you are trying to reach. Besides, when you spam or stuff keywords on your website, you may get banned from search engines. This is why it is important to limit the number of keywords you insert in your site content.
Outdated content
Search engines crawl websites for fresh content regularly. Most start-up businesses update their websites once in a quarter. This is not good for the site’s SEO ranking on search results. A good SEO tool analysis reveals that search engines love fresh and updated content on websites. It shows them that your business is still active and not a spam. Spam websites are filled with outdated content. This means they are here today and tomorrow, they are gone. A start-up website should have a blog on their website so that they can provide fresh content regularly.
Plagiarism
This, of all marketing mistakes, is the most disheartening. The inability to come up with unique ideas has caused many marketers to opt for plagiarism, a direct lift of content from another site. This does not only give their customers a reason to ignore them but also destroys the possible trust that might have developed when something unique was offered. Moreover, search engine crawlers don’t index sites with plagiarized content.
Improper Title tags
Title tags are very important when it comes to SEO. It contributes to the success of SEO marketing. It is what people see first in search results when they search for a particular phrase. Web sites with improper title tags don’t get high ranking or massive traffic because they may not show on search results. Title tags are what determines whether people should click on your link or not. Therefore, your title tag should be optimized for search engine and it should be relevant to your business.
As a startup company, proper care should be taken to avoid these marketing mistakes. A startup company operating in San Francisco is fortunate because there are several SEO services providers who can help you with your SEO marketing and avoid these mistakes. The San Francisco SEO agency can help grow your business, increase leads which in turn is converted to sales.
