Improving your website for greater digital customer satisfaction is vital. Poor websites reflect poorly on businesses, and visitors will click off in droves if your website isn’t immediately apparent and usable.
Unfortunately, a significant number of websites only meet the minimum guidelines for functionality and usability. However, this underperformance is not a dead end but a potential stepping stone to growth and success. By improving your website, you can turn missed opportunities into wins and potential customer losses into loyal patrons.
While not everyone may be an expert in website maintenance, it’s crucial to remember that you, as the owner or manager, are the key to ensuring an exceptional website experience. Your decisions and actions can significantly impact your website’s performance, giving you the power to shape your digital presence.
When it comes to improving your website, there are a few areas you need to focus on for enhanced functionality and overall customer satisfaction.
Page Speed
A slow-loading website is a turnoff in a world where everything is instant. If your site doesn’t load within a few seconds—ideally 2 seconds, but 3 is acceptable—the people won’t hang around, and you won’t even get views on the site, never mind boost sales or conversions.
Many factors can affect your site’s speed, such as the size of your pages, like large Javascript files, pages with lots of images, heavy CSS, and video content. Other factors like server response time, poor coding, and cache can also contribute to slow page speed.
Information and Details
What is on your website is just as important as how it functions, and if people can’t find the information they need or it’s not clear where to find it, then they won’t stick around to look for it. You need a dynamic website that is instantly clear on what it offers and how to access information. Suppose you need to keep your visitors updated regularly, for example, to inform them of changing topics or updates; in that case, let’s say you are in the travel sector and want to display the latest news, booking, offers, etc., it might be worth looking into Comprehensive Angular JS Development Solutions to help you create the dynamic site you need and customers expect.
Navigation
How easy your website is to navigate will form part of the customer experience and directly impact it either way. Your site structure needs to make sense of how people use the website, and navigation points need to be clear and descriptive, guiding your visitors to their desired destinations.
For instance, if you’re a retailer selling clothes, a good navigation system would allow customers to find different types of clothing, sizes, etc., easily via a menu bar or drop-down menu with all the different options in each category. On the other hand, a bad navigation system might make it difficult for customers to find what they’re looking for, leading to frustration and potentially lost sales.
Consistency
Your website needs to be consistent on every page. They need to follow the same layout and flow using the same color and branding to help you improve consistency and reinforce your website design to improve usability. The easier it is for people to move around, the faster they will understand the website as they move through it. If each page is the same in structure, it will define it and allow for a seamless experience.
