Personalized communication between customer and client is an important strategy to generating a better Return On Investment. According to The Harvard Business Review, personalization can deliver five to eight times the ROI on marketing spend and can lift sales by 10% or more.
Yet with many clients and a little amount of time it can be difficult to personalize and scale at the same time. There are automation platforms and Programmed interfaces that can assist product based businesses or companies with a large client base. While automation can eliminate a personalization, there are strategies that can be implemented to ensure the human touch is evident.
What strategies can be implemented for better communication?
Automatically Sync And Update Customer’s Information – As each user has a distinct journey with a company, it is important to continually update their information and have this situated all in the one place.
Send Automated Emails And Sequences – Have already created emails to automatically send to individuals when they have just signed up, haven’t visited in awhile, bought a product or any other specific criteria. This includes sending several emails with a specific delay to get visitors to take action when you want to onboard, cross-sell or educated them.
Track, Tag And Report Customers – Tag users so it is easy to track how people are using and interaction with the product and email sent. This means better decisions can be made to optimize marketing performance.
Create Customer Segments – Section company visitors based on their behavior, tags or personal attributes. This enables efficient communication with them through email sequences, automatic message or manual campaigns.
Where can this help be found?
ConvertLoop is a user engagement platform that is currently working on providing effective and personalised communication between company and customer, at scale. They aim to engage users and encourage them to take action based on their unique experiences with a product.
Nayib Abdala, the CEO and Founder of ConvertLoop said, “We strive to give businesses that provide online services the possibility to communicate with their users at a scale, but in a personalized, human way, seeing each user as a unique individual, with their own needs and motivations.”
With ConvertLoop’s powerful Application Programing Interface, they integrate the strategies previously mentioned to ensure smooth communication between company and their product users. It is simple to integrate any landing page, lightboxes, opt-in, e-commerce or online payment services with ConvertLoops API.