Search Engine Optimisation (SEO) is a key objective of any business serious about building a worthwhile online presence. It’s a longer-term strategy that provides organic growth by moving your site up the search results pages, increasing visibility and the number of visitors. Google has become the benchmark in searches and updates to their algorithm have left some companies frustrated, but SEO is not something that can be performed then left alone; it’s an evolving and organic process that is ongoing.
As long as people use a search engine, SEO will be relevant. The days where meta tags and content cloaking helped you jump up the rankings are long gone. Here we’ll look at some of the best ways to boost your SEO during 2019.
Content Will Always Be King
As long as Google’s objective is to provide its user with the best possible information in relation to their particular search, high-quality content will remain the most important element of good SEO. All the content on your site must be relevant to your particular niche, and the quality of the writing must be good. It can be easy to become so obsessed with squeezing in keywords and increasing the number of words that quality becomes secondary. As Google’s algorithm becomes more advanced, it is learning new ways to distinguish good quality content from rubbish, so a solid long-term strategy must focus on high-quality content that is of genuine value to your target market.
Website Usability Improves Important Metrics
There are several metrics that could be relevant to your SEO results. Your page load speed, how long users spend on a page, and whether they explore your site any further are just a few examples. Ensuring your site is user-friendly ensures means it will engage the maximum number of visitors, improving your metrics that have a knock-on effect for your SEO results.
Ensure You’re Site Is Mobile Friendly
More than half of all Internet searches are performed on mobile devices. Ensuring your site is just as easy (if not better) to use on a mobile device is critical moving forward. Google has even said it is going to use mobile-first indexing to help produce future SERPs. Having a responsive site is the least you should do. Sites really looking to capitalize will ensure mobile optimization is one of their priorities.
Use Google’s Tools
Whether it’s the Page Speed Insights tool, or the Keyword Planning tool, if you want your site to rank well on Google, then using the tools they build to help you achieve this is probably a wise move. Many of the tools are free to use, especially for those with a smaller presence. Taking advantage of advice and tips from Google is a smart move.
Seek Professional Help
While many companies would like you to believe you can perform your own SEO with their bespoke CMS or that it’s easy to do, the reality is that SEO is a multi-layered discipline and experience and knowledge goes a long way towards success. Professional SEO services can be more costly than attempting it yourself, but the results can be significantly better and provide a much better search ROI.
Whatever your digital goals are in 2019, SEO will continue to be as important as ever. Ensure you’re planning for the long-term, as organic growth takes a consistent commitment to creating the best website you can.