It can be difficult to get your business noticed when there are so many others to compete against. Even if you’ve found a niche and you have an excellent USP, that doesn’t mean much if you can’t get your voice heard. You need to be constantly thinking of new ways to advertise your business to your target audience. It can be exhausting, and sometimes you can feel like you’re running out of ideas. It’s hard to keep coming up with new things, but there are lots of ideas out there if you just look. By looking at what other people are doing, you can come up with your own original ideas. The following suggestions might help you come up with your next big plan for dominating your market.
Guerrilla marketing encompasses unconventional tactics, placing adverts in unexpected places. At one point, it might have been carried out illegally, with flyers, stickers and such where they shouldn’t have been. But it’s a risk for a business to do anything outside of the law, so while you can still do the unexpected, you should always do it legally. Get permission from the relevant authorities, and you can place marketing material anywhere, from sidewalks to benches.
Everyone loves something for nothing. Offering freebies to people will help them to remember you or any event that you host. You could give out samples of your products, and you can also make promotional materials. You can put your name on almost anything, from foil balloons to flashlights. Promotional items also make very eye-catching displays for your business location or temporary event space. Things like balloons can be seen from afar, so they’ll draw people over.
Mix Your Media
You probably use at least a couple of different types of marketing, such as print and social media. You can increase your reach of all of them by cross-marketing across your different platforms. For example, if you’re making new business cards you can include your Twitter handle and Facebook page on them. You could put your social media information in the corner on a PowerPoint presentation the next time you give a talk.
Look for Sponsorship Opportunities
Sponsoring someone else is an excellent way to get your name out there, whether it’s a business, charity or sports team. Keep an eye open for unique opportunities to sponsor that will spread your message. Anywhere you can get your name that moves is excellent, whether it’s on cars, bicycles or people’s t-shirts. The further they travel, the more people will see your logo.
Hold a Contest
Many companies decide to hold contests or giveaways to attract attention. But often people don’t engage very well if all they need to do is enter their name or sign up for your newsletter. You can encourage people to get more involved with creative competitions, such as ones asking for a photo or writing entries. It will give you great user-generated content that you can use for future purposes.