The sports betting industry is a packed market with several different sportsbooks operating in competition with each other. Alongside this there are numerous sports betting affiliate companies that provide a service to customers and a direct link to sportsbooks.
If you are a new affiliate or are thinking about taking this route, there are several things you will need to know in order to succeed. You cannot just start up and hope for the best because that method is doomed to failure.
Here are five ways for you to move ahead of the competition and become a successful sports betting affiliate.
1) Give users valuable information
This sounds obvious but in order to be successful in any line of business you must give the customer useful information.
With regards to being a sports betting affiliate, you have to make sure you give up-to-date details of team form and statistics in order for the player to have the information required to decide which bet to make.
On top of that you should then make sure you have access to live scores, regular match updates and possibly live streaming of games. These are the features that make you stand out in a crowded market and have players coming back to your site.
2) Be innovative
You should make sure that players can come to your site and find the links and information they require at all times.
The perfect way of ensuring this possibility is by launching a mobile app for phones and other portable devices. Make sure it is user-friendly and easy to access and you will ensure that people will use it.
Another good idea is to have regular features on your site, such as fun and informative articles, that make people want to regularly come back.
3) Tell the truth
For your affiliate site to be taken seriously and have people recommend it, you must be truthful with your site visitors.
Always provide accurate and up-to-date information, always give a fair assessment of different sites and never promote dodgy sportsbooks that will likely scam players.
Cheaters never prosper and neither do liars, so be truthful at all times and keep your site above board. This will ensure trust from players and make them more likely to use you regularly.
4) Be aware of legal constraints
One of the most important things is to stay within the law. Therefore, you must have knowledge of any legal constraints you may have placed upon you.
For example, in the UK there was a gambling act established in 2005 that ensures all betting is done right and adheres to the law. It imposes conditions on licensees and codes of practice that need to be followed.
An example of this is that gambling is to be conducted in a fair and even way at all times. Wherever you are in the world, look at your local gambling laws and find out if there are any legal constraints that prevent you doing something.
A lawful site is a trustworthy site and one that people will safely visit in the knowledge that they are doing nothing wrong.
5) Explore smaller niches
Sports betting is a competitive and crowded market so you need to try and offer something that nobody else does.
Providing information on lesser known sports is one way of doing this. For example, less people may be interested in betting on the world netball championships than Premier League football, but that will also mean less competition from elsewhere.
Providing a service for smaller niche markets can be a way to ensure that your affiliate company stands out over the competition.
5 steps to success
To be successful you just need to follow our five simple steps to success and ensure that you are always thriving to be the best sports betting affiliate you can be. Keep up-to-date with different markets, what is and isn’t trending and always look for ways to improve.