Without a good bit of hard work and marketing savvy, you will have a hard time edging out the competition that you have. There is a lot of competition out there in the world of small business, which can make it very hard to achieve success. One of the most used methods of attracting new customers is utilizing the power of the internet. Having a great looking and functional website can be a great way to attract new customers. In order for the website that you have noticed, you will need to use a San Francisco SEO agency. Without professional help, you may make some of the following mistakes.
Not Making Good Use of Google Analytics
There are so many different tools out there that can help a business owner hone in on the parts of their marketing strategy that are working. Most people use Google Analytics to see what parts of their website are ranking and which ones are not. If you fail to use this tool, then you may keep investing in marketing strategies that are not paying off. Before hiring an SEO agency to help you out, you will need to ask them about the tools they use to track the success of a website.
Failure to Geo Target
Some business owners will get so broad with the search terms they are trying to rank for that they will struggle to have success. The best way to get noticeable search engine results is by geo targeting the keywords that you are using. By targeting your content for a particular area, you will have a better chance of getting to the top of Google. Be sure to speak with the SEO agency you have hired about how to implement a local search strategy that works.
Using Generic Anchor Text For Your Internal Links
Most business owners have gotten so used to using words like click here or this article for anchor text that they forget to switch things up. By making the anchor text that you are using relevant to the page you are liking to, you will be able to increase the rate of clicks you get. If you are unsure about what type of anchor texts that you need to use, then you will have to speak with the SEO agency that you have hired. They should have some good ideas regarding how to make the anchor text you use original.
Getting help from an SEO agency with a proven track record can help your business achieve the search engine dominance it is after.