The Startup Magazine Entrepreneur’s Bookstore

Below are helpful Editor Selections that provide advice and direction for building your company. Check out our bookstore selections for startups below, and let us know if you have recommendations:

Lean Startup by Eric Ries

A best selling book that changed how people think about startups. The Lean Startup approach fosters a way of working that inspired a generation of entrepreneurs and founders.

Inspired by lessons from lean manufacturing, The Lean Startup relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.

Read more about the lean startup by Eric Ries

To Sell Is Human by Dan Pink

This is less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century.

Pink’s mantra is that selling is not limited to call centres, shops or garage forecourts. It’s something we all do every day.

To Sell Is Human first explains how sales have irrevocably changed thanks to the internet: buyers are now armed with information and are no longer at the mercy of the pushy man in a shiny suit. Then Pink proposes “how to be” in this brave new sales-focused world – attuned to the “customer” and clear with your information, honest, direct and transparent.

Read more about To Sell Is Human by Dan Pink

Zero to One by Peter Thiel

In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Read more about Zero to One by Peter Thiel

The Hard Thing About Hard Things by Ben Horowitz

In The Hard Thing About Hard Things, Ben Horowitz, co-founder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don’t cover.

His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen – inventor of Mosaic, the Internet’s first popular Web browser.

Read more about The Hard Thing About Hard Things by Ben Horowitz

Crossing the Chasm by Geoffrey Moore

This is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets.

Crossing the Chasm provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Read more about Crossing the Chasm by Geoffrey Moore

Sprint by Jake Knapp

From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.

A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get in a fast and practical way.

Read more about Sprint by Jake Knapp