Wait, your business doesn’t use online marketing strategies to grow? If not, your business is seriously losing out on customers. Luckily, if you want to compete with everyone else online, it doesn’t take long to put together an online marketing strategy. Let’s look at 6 reasons all businesses need online marketing, so that you know what to expect, and what you’re currently missing.
- Brand your business for a low cost
Social media platforms like Facebook are great for branding your business for a low cost. You can establish a business fan page, invite your first fans, and gain new customers at no cost to you. You don’t have to spend much online to see great return. Even with Facebook Ads. you can set your budget as low as you need. Once you’re ready to ramp up your branding, just change your budget amount and see how far it takes you. Other online marketing strategies like PPC ads will also help you brand for a low monthly cost.
- Engage with your customers and receive feedback
Most people get online once a day, if not to browse the web, then to at least check their email. Email marketing, using platforms like MailChimp, and many other email marketing providers give you the opportunity to get into your customer’s’ inbox before they make a purchase decision. Accounts start off free if you have not yet built your list, giving you the opportunity to engage with your customers and receive feedback about how your business is doing. Employ email marketing strategies with your business and you’ll benefit. For every $1 spent, you can expect your business to make nearly $42. That’s some crazy profit!
- Compete with larger businesses in your niche
The one thing about online marketing is that it gives you a level playing field with your competitors. It doesn’t matter if you’re a mom and pop store competing against Walmart. Using online strategies, you can guarantee the success of your business at a fraction of the price traditional advertising costs. What’s not to love about that?
- Lower your marketing cost
Not only is traditional marketing costly, but it’s also ineffective compared to other online marketing strategies. Even if you don’t believe you have capital to put towards employing an online marketing strategy, you might be pleasantly surprised with what businesses like Sherwood Integrated Solutions can offer. On sherwoodis.com you can barter equipment or services that your company specializes in, for other services like online marketing. It’s a great option for those who have excess inventory or service hours, who don’t want to become online marketing specialists overnight.
- Receive more leads and higher conversion rates
Online marketing is a great source of new business leads. There’s also a greater chance that you’ll convert those leads into customers when you switch from traditional marketing to online marketing. Try it and see how you maximize your number of customers, while minimizes the expense of gaining customers.
- Increase your organic search engine position
If you have a website, but haven’t used any other online marketing techniques, then employing other strategies like social media marketing or content marketing will help you improve your search engine position on Google and Bing. This alone can result in thousands of new visitors going to your website each day.
Are you convinced yet that online marketing is the way to go? Build a strategy and give online marketing a try for your business. You’ll be surprised by the results you achieve with just a little time and a small budget.