URL shorteners have a whole array of uses in online marketing and are used by some of the top marketing companies in the world.
They’re tidier, provide easier performance tracking and a whole lot more – so take a look below and see the benefits from using URL shorteners:
Performance Tracking Ability
Many URL shorteners will offer analytical data. The shortened goo.gl links do this, while also offering information that is easy to access with eClincher. When you track the success of these links, any business has the ability to understand what their intended audience is looking for and then adjust their strategies to fall in line.
Uses Fewer Characters
When you are using a platform such as Twitter, saving every character possible will be crucial. You still need to be able to get your point across in just 140 characters or less, so you never want to stress over it. Try doing it with a lengthy link as well and it is never going to work. When you take into consideration that the optimal length for most tweets will be around 100 characters, it will be easy to see the issue.
Transformation Into Social Media Services
In a piece on GigaOM, it was mentioned how Bit.ly could end up launching its very own version of Digg. Even though this may or may not be Bit.ly’s goal, it is clear that any data that a URL shortener can accumulate mixed with the rise in shares of short URLs on Twitter and a number of other websites, could lead to some very innovative social media services that display rank domains, popular links and even act as an aggregate or filter of social media content.
While not all website links are going to be that messy, there are numerous links that will be long and very wordy for SEO purposes. Search engine optimization is all about ranking in the top on Google. One of the factors that Google and other major search engines will consider is the keywords in any URL. This is where the user ends up in a conundrum. URLs will help describe your content, but if they are lengthy and not easy to share on web pages and in emails, it can pose a problem.
People Are Used To Them
When it comes to using shortened URLs, it is going to be goo to fall in line with what everyone is doing. They have become very common, where many people do not even pay attention to them. However, unshortened URLs will always stick out kind of like a sore thumb, with some readers even finding them unprofessional.
High Click Through Rate
Many people are used to seeing links that are shortened on social media. Because of this, using the shortened links will boost your click through rate. If happens to be a simple change that you can make with your posting strategies so that you can increase effectiveness. Are you convinced yet? Think about trying it yourself and then checking out the analytical data. Being able to track the success of your shortened link will come in handy really quick.