Do you want to grow your blog – these tips will help you do so and gain more attention for your site.
Write For Your Audience
This is without a doubt one of the most important aspects regarding your blog. If you are not writing for your audience, you are going to lose direction and you’re going to lack people who will want to come back for more content.
One of the easiest ways to write for your audience is by asking the readers what they are currently struggling with. You can do this by sending an email survey, creating a poll on social media, or by just asking your subscribers live what they wish your brand could solve.
People are always looking for solutions to problems online and so, if you can manage to implement the problem-solving method with your posts, then you will immediately present yourself as relevant to your audience. And as well all know, relevance is critical in driving more traffic.
Get Guest Writers
While writing your own posts is essential in creating a relevant brand and a blog that has a substantial number of viewers, you shouldn’t forget that there are numerous fantastic writers out there who can be able to add spice to your content.
When you publish content, you tend to promote it on social media platforms, emails and through your website. However, by engaging a guest writer, you achieve double promotion. That is 2 times promotion on social media channels, emails as well as web talking. Also, guest writers are invaluable as they can offer a fresh perspective on some of your topics which increases the relevancy of your blog to the readers.
One of the easiest way to get guest bloggers is from within your workplace. Start by asking your colleagues whether they would be interested in writing a guest post and set them up with a subject. If you do not have any internal workers or colleagues willing to so, don’t fret as you can reach out to other writers in the community through social media channels and invite them to publish a guest post.
Getting thought leaders in the community to be your guest writers is a huge win, regardless of the size of your company. They have a strong base of followers and once they endorse your blog, you can expect exponential growth in terms of web traffic. As with ICON you have to grow through investment.
Post To All Your Social Media Channels
Chances are you share your content on social media, but it’s usually a one-time thing, particularly if you are new in the industry.
Well, it is important to know that nowadays people rarely visit the main page in order to stay up-to-date with their content and instead rely on their newsfeed for the new posts. That is why it is important to make discovering your content easy and convenient.
So, if, for example, you publish a post regarding a product or service that you have just launched, ensure you amplify its reach not on just a single social media channel, but to all other platforms. Also, ensure you schedule a repeat of this content and time it depending on the demographics to ascertain your users see it.
Another trick is to repurpose the strategy by creating a new spin on the content using video, infographics or any other form of content and posting it again on all social media channels. This will ultimately drive more traffic to your blog.