Powr of You is a personal data opt-in marketplace that allows both consumers and brands to benefit from tracking online behaviour. It enables consumers to better understand and thus make more informed decisions about their online activity, while giving them access to a share in revenue generation.
Brands are able to learn about consumers’ cross-platform habits, interests, media consumption to make data-backed decisions to improve marketing ROI. Powr of You’s opt-in model ensures brands earn and maintain consumer trust by using their data in a transparent way.
How does Powr Of You stand out against it’s competitors?
Powr of You is the only personal data marketplace that is completely opt-in. We are guided by the principles of privacy, transparency, and empowerment in decisions.
We do not scrape or get the information on our users by any other means. We share analytics based on aggregated data, not personal information. We also share our revenues back with users.
By operating an opt-in mutually-beneficial model for consumers and brands we build a community of trust. As our user community grows, we aim to become the largest Consumer Data Hub so that market research can truly be based on consumer’s actual behaviour rather than claimed behaviour, as is often done today.
When in your journey did you come across Get In The Ring?
We came across Get in the ring just about the time our platform was going live in November 2014. It was a crucial time to be able to share our progress and get more feedback from the community about we were building. Oh and we were happy to hear very positive feedback!
What was your experiences when you were part of Get In The Ring?
Get in the Ring was a significantly different experience than other competitions for one primary reason – it truly is global. The competitors are global and most competitions claim to be open to applicants from all countries but none actually do the hard work of getting the entrepreneurs in the various countries involved at a local level. When we got to the European Finals, it wasn’t just 2 countries represented in the 6 competitors. There were actually 6 different countries represented.
What has been your greatest achievement so far?
There have been many highs along the way thankfully. One that is quite recent, Unilever selected as one of the Top 50 Marketing and Advertising Tech startups globally. We were invited along to the Cannes Lions festival and were featured in the Innovation area, as part of the first ever Unilever Foundry 50 startups.
What has been your biggest challenge so far as a startup owner?
The biggest challenge so far has been the ups and downs that come with building a startup. We are both very cool minded but when you are building something you so passionately believe in and care about, you get swept in and feel the ups and downs.
In the coming year, what would you like to achieve with Power Of You?
In the coming year we are looking to demonstrate our business model in action with pilot clients and then on-going clients. We are working to prove to everyone that opt-in data marketplace is future and are working hard to make this year be it.
What has been your most valuable lesson so far since starting your business?
Everything takes more time, more money, and more thought than you plan for.
If you could give one piece of advice to someone thinking about starting a business, what would it be?
Talk about your business as much as possible, with as many people as possible, especially your customers. Even if it’s difficult to hear negative feedback from time to time, and that brings you down – it’s really important you keep doing this. It’s critical that you hear and understand the feedback without being defensive so you can improve your product constantly.