Hi my name is Hugh Rollinson and I represent the Accident Claims Web. We are a new website launched over the last couple of months, and specialise in generating leads for personal injury lawyers and solicitors in the UK. Our website recently launched on www.accidentclaimsweb.co.uk.
What void does your company aim to fit in the industry? What gap in the market are you serving?
We generate business for accident claims management companies. So the gaps we fill in their market are that of leads for personal injury claims. If a UK resident or worker is looking for qualified and expert legal advice concerning an accident then we give them that and then put them in touch with a law firm in their area who specialise in accident claims.
How does your company stand out from competitors in the industry?
The fact that we work on a no win no fee agreement meaning there is no financial risk to the claimant. We are not like “ambulance chasers” and don’t actively pursue accident claims. Instead we have a very large website which contains information that people are actively looking for when wanting to make an accident claim – we then simply connect the claimant up with a local personal injury lawyer near them who has expertise in that specific area. It’s about helping with connections at the end of the day.
What challenges/threats does your industry currently face?
Changes to legislation are the main threats. The UK law regarding personal injury has changed hugely over the last 2 years, in particular with regards to how leads are generated. Thankfully we are in partnership with a large accident claims firm who has ownership of our content and who manage the inbound call centre for people phoning up about accident claims.
What trends are you currently seeing in your space?
Due to large scale television advertising from personal injury law firms, there seems to be a larger awareness amongst members of the public that it’s possible to receive compensation for accidents. This has resulted in a spike of enquiries to our accident claims websites. In particular we are seeing a large increase in people asking about industrial injury compensation. This might be in part due to the increasing awareness of asbestos poisoning and historical health issues some workers have encountered. There’s more information about this on our website.
Where do you see your industry heading in the next few years?
More legistlation and a clamping down on the more unscrupulous players in the market – in other words those firms that cold call and in effect generate accident claims where they actually aren’t any.
What have been the most prolific innovations or advances in the industry in the last few years?
Call tracking I think. All calls that come via our accident claims website get tracked and monitored meaning we can really streamline the process of connecting up callers with the best legal advice in the UK.
Is there a specific person or company that has been an influence on your career in this industry?
I come from a legal background and have worked in marketing for many years. At the moment my focus is on driving more and more web traffic to the Accident Claims Web via various online marketing strategies. I’ve been reading up a lot recently on the Moz.com website – there are some good ideas coming from that.
What do you aim to achieve with your company over the coming year?
To provide an excellent services to UK residents and to generate a 20% increase in accident claims work for our partner law firms.
What advice can you give to newcomers to your industry, or the startup space in general?
To have a clear business plan. When we started up the Accident Claims Web we knew what our targets and numbers were, we had projections in place, and knew who our strategic partners would be. That’s really helped us to get to where we are already and I can see that plan being adapted as we go along – but the important thing is actually having one.