The economy is dynamic and its impact is always diverse. The first influence of a change in the economy falls
Organisations spend millions of dollars on advertising campaigns; but with so many different advertisement platforms, how can marketers decide which
You need to realize how important marketing is as a strategy for your startup growth. You might have a lean budget for
Yes, it’s true that word-of-mouth marketing has always been important to business success, but today, online reviews serve as potent
Lyft is out to give new users exciting offers. They are in a marketing mission just as your startup is.
It’s not enough to just have a website these days. Your website needs to be professional, clean, and aesthetically pleasing
Artifical Intelligence (AI) and the Internet of Things (IoT), which is the concept of devices connecting with people and other devices through the
In recent years, we’ve seen a trend known as the “appification of the web” where businesses are focusing on creating
Competition is high in a technology-based society today. We hear about the many startups that are technology-based, but what about
The business world is ever changing; with the invention of the internet, businesses have taken on an entirely new dynamic,