A strong brand lives only in the mind of the consumer. It’s the collection of thoughts and feelings a person
The world is experiencing cultural, technological and economic shifts that have ushered in a new approach to work and entrepreneurialism.
When you walk out of your last exam at uni, you might feel a big sense of relief. No more
With Christmas just around the corner, now is the time to give thanks. This is particularly true in the world
Photo credit The hardest part of starting a new business is coming up with a lucrative concept that has the
Online marketing is needed in every company. Whether you are an established company or a fledgling startup, the onus that
Having spent a 2011 introducing start-ups to investors, Peter Walsh, founder of Match Capital, came to appreciate that the world
Brand building is important for any organisation. For the smaller venture or start-up, building a brand is ever more important.
Business consultancy is a useful tool for many. In the early days of a start-up, knowing how to deal with
Starting a small business could be the best thing you ever do. You’re never going to become a millionaire while