When it comes to marketing, there probably isn’t a business on the face of the earth that doesn’t recognize the value of hiring a professional team to drive up their sales by growing their market share. But this is no easy endeavor at the best of times. Yes, you have a creative http://thestartupmag.com/wp-admin/upload.phpteam that knows how to create amazing marketing strategies but who do you have in the director’s seat? Whether each department is comprised of a single individual or you have an entire team on the payroll, these are 7 professionals you must have on your team.
1. Business Administrator Commonly Referred to as Your CFO
If no one on your team has completed a masters in business administration program, it’s time you got in gear and made it possible for yourself or a key player on your team to study for an MBA online if that’s what it takes. No, you can’t afford to send someone away from their duties in the office to attend a university a thousand miles away, but you can enroll for the online MBA program at Washington State University. It doesn’t matter where you live because all courses are online but the benefits of someone expert in financial business affairs is above and beyond what you might expect.
2. Marketing Manager to Act as a Funnel for Inbound Accounts
When starting out you just might not understand the importance of recruiting someone expert in growing your inbound marketing accounts. As the accounts are signed on, this person can send the account on to the appropriate team, but your marketing manager is going to be your number one salesperson so that is a vital prerequisite when recruiting for this position. If they are expert in sales, they are just what you need to head your inbound marketing team.
3. Team Leader for Your Bloggers
Blogging is an art and one that is vital to the success of your marketing campaigns. Your team leader will communicate directly with your SEO manager and the market analyst when devising blogging strategies for your clients and who better than one of your most in-demand bloggers? Every marketing firm has one and this is where you’ll find the team leader to keep all your bloggers in line (and on time!)
4. Team Leader/s for Direct Marketing Strategies
Direct marketing takes on many faces throughout a marketing campaign. Direct marketing entails communicating with consumers or peers (B2B accounts) and so this person must be a people person to the infinite degree. Direct marketing might be an email campaign, a direct mailing or even direct marketing outsourced sales at live events. Find someone with personality and you have the right person for the job.
5. SEO Manager
Search Engine Optimization is the foundation for all your online marketing tactics. This person must have a good working relationship with your big data market analyst because all that data is the foundation for an effective SEO strategy. Once the market analyst discovers what works in any given market and is able to identify key search terms, the SEO manager puts them into practice throughout every single marketing strategy used for that particular client.
6. Market Analyst to Handle Big Data
Your market analyst must have a good working knowledge of collecting and analyzing key metrics. this is a vital part of any and all marketing strategies because everything you do is based on what works within specified parameters. In other words, what works in one market may not work in another and it is all there for anyone to see in the key metrics that probably only your analyst can collect and understand. Without these metrics, you are shooting in the dark and that is no way to run a marketing campaign!
7. PR Specialist
One other professional you can’t do without is a PR specialist. Public relations is the foundation of all you do and unless you have one team member who understands PR in relation to branding you are losing a vital component of literally every marketing campaign for literally every client you deal with – your own company included!
Whether you appoint one person to more than one role, such as naming one person to wear both hats as market analyst and SEO manager or have the financial wherewithal to recruit two different people, these key professionals are vital to the success of your business. As the old American Express commercial so aptly stated it, “Don’t leave home without it (them).”