In this Digital world more people are throwing away business cards in favor of exchanging information via digital means than ever before. It’s disappointing to see, but depending on what side of the fence you’re sat on it can be an exciting time. Especially when you see that research shows people are 87% more likely to do business with someone they’ve met face to face and got their business card. If that’s not a good enough reason to get yourself 1000 business cards, then take a look at my reasons below.
They help make a good first impression
Handing over a well made business card seems far more professional than spelling out your Twitter tag and email address. They’re not only more professional but they enhance you legitimacy and credibility. You never know when you might run into a valuable prospect so be prepared to impress by carrying good quality business cards
Build a brand
Business cards can be used as a simple brand building tool. There low cost means you can print 1000’s of different designs and test which logo works best. This can all be done for less than £50 and could be a key part in making your brand instantly recognisable.
They’re a direct marketing tool
Why do people year on year keep spending millions of pounds on business cards every year? Because simply they’re one of the most effective marketing tools available. Nothing will convert a prospect to a client better than a face to face conversation coupled with a lasting business card. They’re also easy to move around and stick with your client a lot longer than any other direct marketing tool available.
They’re budget friendly
You could be a billionaire businessman or a struggling entrepreneur either way business cards will fit your budget. With so many different variations such as foiled business cards, magnetic business cards and even electronic business cards there is business card to suit your budget. Don’t be worried about a simple well designed business card they’re still just as effective and will often suit your brand and target client far better than some of the fancier versions.
Have you ever forgotten your phone number or had to go over your email two or three times to make sure your vital client has your contact information? It not only looks unprofessional but is a bad way to kick off a new relationship. A business card will have all your information in once place and will save you from any embarrassing situations.