Top product manufacturers pay a lot of money to have their labels designed by professionals and for good reason. The packaging of a product has a big impact on peoples’ purchasing decisions. If a product is great but the label is bland, then it will almost certainly have a negative impact on sales. Product packaging is critical to positioning and customer satisfaction.
With so many products out there, it can be hard to stand out. This is another reason why product packaging is so important. If the product has a USP then you can highlight this through the packaging. In addition to attracting new customers, a product label also needs to describe the features of the products as well as any necessary safety information.
Food labels are a very common type of product packaging and present a unique challenge to designers. Not only do you have to create a design that’s eye-catching and relevant to the product, but you also have to fit in all the information that’s required by law, such as the ingredients and other nutritional information.
Another thing that makes food labels a particularly big challenge is that the product will often by sold in supermarkets and be surrounded by many other similar products. Therefore an eye-catching design is vital to stand out from the competition.
Colors are very important when it comes to product packaging. It’s been shown that certain colors bring out particular emotions in people. For example if you want to convey that the product is exciting and bold, then red is a good choice. Whereas if you want to go for a simple, clean and pure feel then white works well.
Product Packaging Guide
If you’d like more information on product packaging and why it’s so important, then check out the infographic below, brought to you by Fast Labels.