PR startup Publicize has launched new platform Publicize Zero. With offices in the United States and Colombia, Publicize says that the new platform will help millions of small companies from all over the world gain meaningful media coverage.
What makes Publicize Zero special, however, is that the new platform has a raft of great free offerings that can help businesses execute their own successful PR campaigns.
“Publicize Zero is the latest in a line of innovative PR solutions that we have rolled out this year,” says Publicize Head of Product Xander Kahle.
“Publicize has moved beyond standard PR by making our services available to everyone at no cost. We aim to help businesses secure the meaningful media coverage they need.”
The all new Publicize Zero supplies companies with all the materials and knowledge they need to run a successful PR campaign.
Users can make the most of these resources by accessing an interactive step-by-step PR guide and other educational materials. Additionally, free users can also chat with professional PR strategists any time between 9-5pm EST.
Publicize hopes that the new platform will turn traditional PR on it’s head. While media in many ways feeds into everyone’s desire for recognition, attaining valuable media coverage is a hard ask for most small businesses.
To that end, the Publicize team says the goal of Publicize Zero is to create a platform that any person, regardless of their location or prior success, can use for free to grow their profiles and media awareness.
“Publicize Zero was built so that anyone, regardless of their location or prior successes, could grow his or her profile and media awareness for free,” says 500 Startups Global Mentor and Publicize CEO Conrad Egusa.
“Our focus has always been to add on value and minimize risk for entrepreneurs – this new platform is an exciting and important step for everyone on our team.”
The thing is, traditional PR is seriously expensive. According to the Holmes Report, in 2015 the world’s largest 250 PR firms reported fees of $10.7 billion. If that weren’t enough, the US Bureau of Labor Statistics reported in 2012 that there were more than 7,000 PR firms in the USA, and that the industry was estimated to be worth $10.5 billion.
Statistics like this can be off-putting to newer, smaller businesses that cannot afford high fees and retainers. To that end Publicize works on a subscription basis with prices that start as low as $399/month. Businesses can also enjoy an up to 100% money-back guarantee.
With the new platform, Publicize clients can take advantage of an interactive dashboard that will help manage their PR campaigns as well as direct communication with an account manager. The startup also boasts guaranteed media opportunities and 100% transparency with journalist communications at all time.