Whether you belong to a renowned law organization or a small law firm that’s just getting started, the key to success lies with how you market the specific services you offer and your expertise. The legal industry is more competitive than ever – more legal experts a graduating from colleges each year and an alternative source of legal counsel are readily available. What’s more, customers have more power to choose and probably change loyalty, and all this is facilitated by the advent of the internet. So the need for law firm marketing strategies has grown.
The good news is that you can also use the internet to create awareness and gain the trust of your customers. This can drive growth. Here are the powerful marketing strategies that will give your law firm more online visibility and attract the attention of people ready to hire a lawyer from your organization.
1. The power of content marketing
A recent study shows that content marketing for law-related businesses brings 55 percent more website visitors, and about 67 percent more leads. Thus, by creating high-quality content, you create a trusted law firm with credibility. This is imperative when it comes to attracting and retaining clients. For instance, creating relevant content that’s helpful to uninsured motorists in Nevada, it’s easy to attract such an audience and boost the chances of converting them into clients.
2. Invest in SEO
Most people choose to hire local law firms so that they can easily meet and communicate with their preferred lawyers. These lawyers offer various services based on the needs of the clients. Search engine optimization involves the use of specific techniques to a law firm’s website to rank better in the SERPs. Managing an SEO strategy requires time, something law firms don’t have. This is why you should hire an SEO expert to help handle online law firm marketing for the best results.
3. Gain more visibility through an effective PPC strategy
Sometimes, branding and organic marketing aren’t always enough to boost your law firm’s position in the local search results. According to digital marketers, pay-per-click advertising is one of the most effective marketing strategies for law firms. Get an expert who can create ads that will be shown to web users searching for particular queries, and this makes your website appear at the top of search results whenever your target audience is actively for your services.
4. An effective social media can bring a difference
Figuring out the specific social media networks that your law firm can depend on depends on your area of specialty. For instance, if you’re a divorce lawyer, it’s best to advertise your services on Facebook compared to LinkedIn. However, if you offer legal counsel to businesses, LinkedIn is a better platform to advertise your services compared to Facebook.
Studies show that social media has become a powerhouse of law firm brand presence. There are many law firm marketing options in social media. Facebook continues to be the most popular network, with about 79 percent of users in the United States. There are other social networks such as LinkedIn, Twitter, Instagram, and more where you can promote your services depending on your target audience.