Millennials are now the largest living generation in the history. These savvy consumers that are now in their ages 16 to 36 are determined to define the economy as we all know it. Law firms are quite alarmed about the changes happening and how to catch up and market to this often misunderstood population.
There are two things that are certain. First, millennials are becoming serious spenders. Second, businesses can not overlook or avoid it. This also includes the law firms and the attorney marketing agencies that give legal advice to professionals on present best marketing trends and practices.
Millennials who are now 75 million strong and spend just about $600 billion annually are now known as the most marketable generation in the world. In 2016, Millennials surpassed the Baby Boomer generation in 2016. They are buying cars, starting families, finishing degrees and launching companies. With money to spend, law firms cannot keep up with young people missing out the deal on a huge market.
Personal Injury Law Firms: How Does it Work?
To describe it best, let me give you an illustration. Ted was involved in an accident that clearly was not his fault. Obviously, he needs to get his car fixed, will need money for his medical bills to pay for his injured legs and already missing work while he is recuperating. Meanwhile, he will begin receiving phone calls from his insurance company saying they will be willing to cover half of his medical bills. And you know the rest of the story. A personal injury law firm will discuss with you all the things you need to know to cover the damages and the injury you had. Similar scenarios happen quite often to those who have been injured in an accident. So Ted’s option is:
- Accept the money offered by the insurance
- Ask reimbursement for all of his expenses from the accident thru negotiation with the insurance companies.
- Find a personal injury lawyer to negotiate and settle the agreement for him
Now, do you get the point?
Personal Law firms for Millennials
For law firms that can adapt, being straightforward in reaching young adults is a must. Throw away old ideas of marketing and printed advertising, radio announcements, and direct mail campaigns. Millennials now pay attention to social media. A generation that loves technology and fun-seeking, incorporate social media such as creating blogs, tutorials, videos and engaging fan page. A Personal Injury Attorney Los Angeles offer financial help to clients in a form of a wage embellishment attorney. Attorneys in this law firm analyze the case, tell you all the things you need to know about wage garnishment and provide an option to target the best financial outcome.
Catch up with today’s generation: Be online
Most consumers seek attorney online, according to a study made in 2014. It is also in the same year that Hinge marketing announced 80.8% of consumers “check out” professional and legal services through their websites. This research was proved with today’s growing tech-savvy clients.
Check your website. Do your visitors see engaging stories about young clients that they can relate? Or just pictures of your office table with boring descriptions.
If you have an existing blog, recreate and update it. Some Law Firms does brilliant jobs by posting relevant shareable news. Add topics that are fun-seeking and combined with real-life hazards.
Engage in Social media Advertising
Activate Facebook page and Twitter account. Wake these channels up because millennials spend an average of 3 to 4 hours a day engaged with social media, according to some research.
Apply for Facebook advertising. You can get as much as 700% click-throughs and 400% more conversions if you target add directly to your followers. Moreover, it is more engaging to talk about your events and activities in the community and to follow adults in your own community.
Trust is extremely important in any industry. Therefore, Google Reviews are a great way how great your business is going. Millennials likes, pinning, tweeting, snapping, forwarding and commenting on the shared findings. Be selective when you choose to participate. There are many review sites you can check such as Yep, Lawyers.com, Avvo, and Martindale-Hubbel to name a few. Whichever site you focus on, what you really need to do is be bold enough to remind your clients online on how their experience was working with your law firm. When they share their experience online, it helps your firm learn and educate others about their unfortunate situation that your client was in. Be courageous and get some more reviews!
Law Firm Attorneys Can Help Relieve Your Debt
Leinart Law Firm focuses on bankruptcy and debt solution making them experts in giving legal protection granted under Chapter 7 bankruptcy laws. Thousand of bankruptcies were helped and gave clients a fresh new start.
It is very rare in the digital world for people to see one exact solution to their problem and sign up on the spot. Consumers continuously seek around, clicking on the variety of ads, investigate and analyze a number of sites and read reviews before subscribing or purchasing decisions.
If you owe back taxes, unpaid charges that can ‘t be paid in full and child support, it will be hard to have your wages garnished with only minimal paycheck you get. Often times, creditors threaten wage garnishment for you to fail your payment. Personal Injury Law Firm will give you solutions. And to effectively market your services, get the most out of the trending digital presence and be visible with your targeted audience – the Millenials.